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March madness: cost of a TV commercial 2002-2015

Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015

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Source

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Release date

March 2016

Region

United States

Survey time period

2003 to 2015

Supplementary notes

Figures for the period 2002 to 2005 come from Kantar Media's earlier releases.

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Statistics on " TV advertising in the United States "

Statistics on TV advertising in the United States

Overview

7

Leading advertisers

5

Connected TV

8

Consumer attitudes

8

Further related statistics

18
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