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March madness: cost of a TV commercial 2002-2015

Published by Statista Research Department, Mar 14, 2016
The statistic shows the average cost of a 30-second TV commercial during the NCAA Men's division I basketball championship game from 2003 to 2015. The championships generated 1.19 billion U.S. dollars in national TV ad revenue and 86 million U.S. dollars in digital ad revenue. According to Kantar Media, a 30-second spot cost 1.56 million U.S. dollars during the 2015 game. That same year, the average TV rating of March Madness games was seven points.

Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)

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Release date

March 2016

Region

United States

Survey time period

2003 to 2015

Supplementary notes

Figures for the period 2002 to 2005 come from Kantar Media's earlier releases.

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