national TV ad revenue and 86 million U.S. dollars in digital ad revenue. According to Kantar Media, a 30-second spot cost 1.56 million U.S. dollars during the 2015 game. That same year, the average TV rating of March Madness games was seven points.
The statistic shows the average cost of a 30-second TV commercial during the NCAA Men's division I basketball championship game from 2003 to 2015. The championships generated 1.19 billion U.S. dollars in Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)
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Statistics on TV advertising in the United States
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Kantar. (March 14, 2016). Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar. "Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)." Chart. March 14, 2016. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar. (2016). Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar. "Average Cost of a 30-second Tv Commercial during The Ncaa Championship Game from 2003 to 2015 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 14 Mar 2016, https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar, Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/ (last visited March 27, 2023)
Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars) [Graph], Kantar, March 14, 2016. [Online]. Available: https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/