The statistic shows the average cost of a 30-second TV commercial during the NCAA Men's division I basketball championship game from 2003 to 2015. The championships generated 1.19 billion U.S. dollars in national TV ad revenue and 86 million U.S. dollars in digital ad revenue. According to Kantar Media, a 30-second spot cost 1.56 million U.S. dollars during the 2015 game. That same year, the average TV rating of March Madness games was seven points.
Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015
(in 1,000 U.S. dollars)
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Kantar Media. (March 14, 2016). Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved February 23, 2020, from https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar Media. "Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)." Chart. March 14, 2016. Statista. Accessed February 23, 2020. https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar Media. (2016). Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: February 23, 2020. https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar Media. "Average Cost of a 30-second Tv Commercial during The Ncaa Championship Game from 2003 to 2015 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 14 Mar 2016, https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar Media, Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/ (last visited February 23, 2020)
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