The statistic shows the average cost of a 30-second TV commercial during the NCAA Men's division I basketball championship game from 2003 to 2015. The championships generated 1.19 billion U.S. dollars in national TV ad revenue and 86 million U.S. dollars in digital ad revenue. According to Kantar Media, a 30-second spot cost 1.56 million U.S. dollars during the 2015 game. That same year, the average TV rating of March Madness games was seven points.
Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015
(in 1,000 U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Kantar Media. (March 14, 2016). Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar Media. "Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)." Chart. March 14, 2016. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar Media. (2016). Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar Media. "Average Cost of a 30-second Tv Commercial during The Ncaa Championship Game from 2003 to 2015 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 14 Mar 2016, https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar Media, Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/ (last visited June 27, 2022)