Global survey on social marketing use 2014

How Marketers Are Using Social Media to Grow Their Businesses

This report presents results of a global survey carried out among over 2,800 marketers on their use of social media marketing. It provides information on such topics as effectiveness and benefits of this marketing channel as well as the most important platforms. Additionally, the report offers data into different between the business-to-business and business-to-customer social media marketing and provides insight into social marketers' future plans.
  • Language: English
  • Released: May 2014
Study included in Corporate Account only.
More than 7,500
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