Global survey on social marketing use 2016
How Marketers Are Using Social Media to Grow Their Businesses
This report presents results of a global survey carried out among over 5,000 marketers on their use of social media marketing. It provides information on such topics as effectiveness and benefits of this marketing channel as well as the most important platforms. Additionally, the report offers data on the difference between the business-to-business and business-to-customer social media marketing and provides insight into social marketers' future plans.