Even though the rise of smartphones and streaming services has changed the way people listen to music radically, there is still one place where the good old radio still reigns supreme: the automobile. According to Edison Research
, 52 percent of American drivers listen to the radio most often while in the car, while only 15 percent prefer to listen to music they own (be it physically or digitally) and 12 percent listen to online audio, e.g. using a streaming service or online radio.
With in-car entertainment systems that connect to smartphones via Apple CarPlay or Android Auto more and more common in modern cars, it can be expected that music streaming will eventually conquer the road as well, but radio will probably always play a major role as a popular roadside companion.