Night & Underwear - Southern Europe

  • Southern Europe
  • In 2024, the Night & Underwear market in Southern Europe recorded a revenue of US$1,061.00m.
  • Looking ahead, the market is projected to experience an annual growth rate of 1.59% (CAGR 2024-2029).
  • When comparing this segment globally, in the United States leads with a revenue of US$5,785m in 2024.
  • In terms of per capita revenue, in Southern Europe generates US$4.48 per person in 2024.
  • By 2029, the volume of the Night & Underwear market in Southern Europe is expected to reach 127.3m pieces units.
  • In 2025, the segment is predicted to exhibit a volume growth rate of -0.0%.
  • Furthermore, the average volume per person in the Night & Underwear market is projected to be 0.5pieces units in 2024.
  • In Italy, the nightwear market is thriving, with a focus on luxurious fabrics and intricate lace details.

Key regions: Europe, Malaysia, Germany, India, United States

 
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Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Overview

  • Revenue
  • Volume
  • Key Players
  • Price
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Market Indicators
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