Navigation - China

  • China
  • The Navigation market in China is expected to generate a total revenue of US$0.44bn in 2022.
  • This projection indicates a strong growth potential for the market.
  • With an annual growth rate (CAGR 2022-2027) of 9.90%, the market is anticipated to expand significantly, reaching a market volume of US$0.73bn by 2027.
  • Within the Navigation market, in-app purchase (IAP) revenue is projected to reach US$192.00m in 2022.
  • This revenue stream is expected to contribute significantly to the overall market growth.
  • Additionally, paid app revenue is forecasted to reach US$50.07m in 2022, highlighting the demand for premium navigation applications among users in China.
  • Furthermore, advertising revenue in the Navigation market is projected to reach US$197.80m in 2022, indicating the potential for advertising platforms to capitalize on the market's growth.
  • In terms of user engagement, the number of downloads in the Navigation market is projected to reach 235.30m downloads in 2022.
  • This substantial download volume reflects the high demand for navigation applications among Chinese users.
  • Moreover, the average revenue per download is expected to amount to US$1.87 , indicating the monetization potential within the market.
  • When compared globally, it becomes evident that in China generates the most revenue within the Navigation market, with a projected revenue of US$0.44bn in 2022.
  • This highlights in China's significant presence and influence within the navigation industry.
  • Overall, the Navigation market in China is poised for substantial growth, driven by the increasing demand for navigation applications and the monetization opportunities they offer.
  • The projected revenue figures signify the market's potential for both local and international stakeholders seeking to capitalize on in China's thriving navigation segment.

Key regions: Germany, Europe, Japan, Asia, South Korea

Region comparison

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Downloads
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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