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ePapers Advertising - India

India

The ePapers Advertising market in India is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is forecasted to reach ₹US$300.70m by 2024.
This growth is anticipated to continue with an annual growth rate of 3.51% from 2024 to 2027, resulting in a projected market volume of ₹US$333.50m by 2027.
In terms of user base, the number of users in the ePapers Advertising market is expected to reach 68.7m users by 2027.
The user penetration rate, which is the percentage of the population using ePapers Advertising market services, is projected to decline slightly from 4.8% in 2024 to 4.7% by 2027.
When compared globally, United States is expected to generate the highest revenue in the ePapers Advertising market, reaching ₹US$5,529.00m in 2024.
Furthermore, the average revenue per user (ARPU) in the ePapers Advertising market is estimated to be ₹US$4.42 in 2024.
This metric provides insights into the average amount of revenue generated per user in the market.
ePapers are gaining popularity in India as advertisers recognize the potential of reaching a vast and diverse audience through digital newspapers.

Key regions: Germany, Asia, Japan, South Korea, China

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Analyst Opinion

Epapers, or digital versions of traditional newspapers, are evolving rapidly, with new trends and technologies emerging all the time. One of the most notable trends is the use of interactive features, such as videos, hyperlinks, and animations, to engage readers and provide a more immersive experience.

Epapers, have seen strong growth in recent years, driven by several factors. One key factor is the increasing adoption of digital media and mobile devices, which has led to a decline in print newspaper circulation. This has created an opportunity for publishers to offer ePapers as an alternative way for readers to access their content. Additionally, ePapers offer several advantages over print newspapers, such as the ability to easily search and archive articles, as well as the ability to offer interactive features such as videos and hyperlinks. Another growth factor is the increasing sophistication of ePaper technology, which has made it easier and more cost-effective for publishers to produce high-quality digital versions of their newspapers. Finally, the COVID-19 pandemic has accelerated the shift towards digital media, as more people have turned to ePapers to stay informed while staying at home. Overall, these factors are driving strong growth in the ePaper market, and are expected to continue doing so in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on ePapers advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in ePapers.

Modeling approach:

Submarket size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.