Dating Services - Canada

  • Canada
  • Revenue in the Dating Services market is projected to reach US$133.50m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.12%, resulting in a projected market volume of US$148.30m by 2029.
  • The Online Dating market has a projected market volume of US$62.58m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$2,547.00m in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$32.97 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 4.3m users by 2029.
  • User penetration in the Dating Services market will be at 10.4% in 2024.
Region comparison

Analyst Opinion

The Dating Services market in Canada has been experiencing significant growth in recent years.

Customer preferences:
Customers in Canada are increasingly turning to online dating services to meet potential partners. This shift in preference can be attributed to several factors. Firstly, online dating platforms provide a convenient and efficient way for individuals to connect with others who share similar interests and values. This is particularly appealing to busy professionals who may not have the time or opportunity to meet potential partners through traditional means. Additionally, online dating allows individuals to expand their dating pool beyond their immediate social circle, increasing the likelihood of finding a compatible match.

Trends in the market:
One of the key trends in the Canadian Dating Services market is the rise of niche dating platforms. These platforms cater to specific demographics or interests, such as religious affiliations, specific hobbies, or even dietary preferences. By targeting niche markets, dating platforms are able to provide a more tailored and personalized experience for their users. This trend is driven by the increasing demand for specialized services and the desire for individuals to connect with others who share their unique interests or backgrounds. Another trend in the market is the integration of artificial intelligence (AI) and machine learning algorithms into dating platforms. These technologies are being used to improve the matchmaking process by analyzing user data and preferences to suggest potential matches. AI algorithms can learn from user behavior and feedback, continuously refining the matching process to increase the likelihood of successful matches. This trend is driven by the desire to provide users with more accurate and relevant matches, enhancing their overall experience and increasing the likelihood of finding a compatible partner.

Local special circumstances:
In Canada, the dating market is influenced by the country's multicultural and diverse population. This diversity is reflected in the dating preferences of Canadians, with individuals seeking partners from a variety of cultural backgrounds. Dating platforms in Canada have recognized this demand and have incorporated features that allow users to filter potential matches based on cultural or ethnic preferences. This customization enables individuals to find partners who share their cultural values and traditions, enhancing the chances of a successful and meaningful connection.

Underlying macroeconomic factors:
The growth of the Dating Services market in Canada is also influenced by underlying macroeconomic factors. The country's strong economy and high disposable income levels contribute to a willingness to spend on dating services. Additionally, changing societal norms and attitudes towards relationships and marriage have also played a role in the growth of the market. Canadians are increasingly delaying marriage and choosing to focus on their careers and personal development before settling down. This has created a demand for dating services that cater to individuals who are seeking meaningful connections but may not be ready for a long-term commitment. In conclusion, the Dating Services market in Canada is experiencing growth due to customer preferences for online dating, the rise of niche platforms, the integration of AI and machine learning algorithms, the country's multicultural population, and underlying macroeconomic factors such as a strong economy and changing societal norms. These factors have created a favorable environment for the development and expansion of the dating industry in Canada.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


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  • Analyst Opinion
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  • Global Comparison
  • Methodology
  • Key Market Indicators
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