Online Dating - Israel

  • Israel
  • Revenue in the Online Dating market is projected to reach US$6.82m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.72%, resulting in a projected market volume of US$7.07m by 2029.
  • In the Online Dating market, the number of users is expected to amount to 431.3k users by 2029.
  • User penetration will be 4.6% in 2024 and is expected to hit 4.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$15.97.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.7%, the user penetration in the Online Dating market is highest in the United States.
Region comparison

Analyst Opinion

The Matchmaking market in Israel has been experiencing significant growth in recent years, driven by changing customer preferences and the rise of online dating platforms. Customer preferences in the Matchmaking market in Israel have shifted towards more convenient and efficient ways of finding a partner. With busy lifestyles and a growing reliance on technology, many Israelis are turning to online dating platforms to meet potential partners. These platforms offer a wide range of features and tools that make it easier for individuals to connect with others who share similar interests and values. Additionally, the anonymity provided by online dating platforms allows users to feel more comfortable and confident in expressing themselves and initiating conversations. Trends in the Matchmaking market in Israel include the increasing popularity of niche dating platforms catering to specific religious or cultural communities. Israel is a diverse country with a significant population of religious and ethnic minorities, and many individuals prefer to find partners who share their beliefs and values. As a result, niche dating platforms that cater to specific religious or cultural communities have gained traction in the market. These platforms provide a more targeted and personalized matchmaking experience, increasing the chances of finding a compatible partner. Another trend in the Matchmaking market in Israel is the growing acceptance and normalization of online dating. In the past, there was a stigma associated with online dating, and many people were hesitant to admit that they had met their partner through an online platform. However, as online dating becomes more mainstream and widely accepted, this stigma is gradually fading away. More and more Israelis are openly embracing online dating as a legitimate and effective way to find a partner, further fueling the growth of the market. Local special circumstances in Israel also contribute to the development of the Matchmaking market. Israel is a small country with a relatively small population compared to other countries, which can make it challenging for individuals to find compatible partners through traditional means. Online dating platforms offer a larger pool of potential partners, increasing the chances of finding a suitable match. Additionally, Israel has a highly educated population, and many individuals prioritize their careers and education, leaving less time for traditional dating methods. Online dating provides a convenient and time-efficient solution for busy professionals and students who are looking for love. Underlying macroeconomic factors, such as technological advancements and increased internet penetration, have played a significant role in the growth of the Matchmaking market in Israel. The widespread availability of smartphones and high-speed internet connections has made it easier for Israelis to access online dating platforms and connect with potential partners. Additionally, the COVID-19 pandemic has further accelerated the shift towards online dating, as social distancing measures and lockdowns limited traditional dating opportunities. As a result, more Israelis turned to online dating platforms to meet new people and form connections. In conclusion, the Matchmaking market in Israel is developing rapidly due to changing customer preferences, the rise of online dating platforms, and local special circumstances. The increasing popularity of online dating, the emergence of niche dating platforms, and the growing acceptance of online matchmaking have all contributed to the growth of the market. Additionally, underlying macroeconomic factors, such as technological advancements and the COVID-19 pandemic, have further fueled the development of the Matchmaking market in Israel.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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