Online Dating - Moldova

  • Moldova
  • Revenue in the Online Dating market is projected to reach US$0.75m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.77%, resulting in a projected market volume of US$0.86m by 2029.
  • In the Online Dating market, the number of users is expected to amount to 258.3k users by 2029.
  • User penetration will be 6.0% in 2024 and is expected to hit 8.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$3.75.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.7%, the user penetration in the Online Dating market is highest in the United States.
Region comparison

Analyst Opinion

The Matchmaking market in Moldova has been experiencing steady growth in recent years. Customer preferences in the market are shifting towards online platforms and mobile applications, which offer convenience and a wider pool of potential matches. Additionally, local special circumstances, such as a high rate of emigration and a small population, contribute to the development of the matchmaking market in Moldova. Customer preferences in the matchmaking market in Moldova are increasingly leaning towards online platforms and mobile applications. This trend can be attributed to the convenience and efficiency that these platforms offer. With online platforms, individuals can easily create profiles, browse through potential matches, and communicate with others from the comfort of their own homes. Mobile applications further enhance this convenience by allowing users to access the matchmaking service anytime and anywhere. These digital platforms also provide a larger pool of potential matches, increasing the chances of finding a compatible partner. The matchmaking market in Moldova is also influenced by local special circumstances. Moldova has a high rate of emigration, with many young adults leaving the country in search of better economic opportunities. This has led to a smaller population of eligible singles in the country, making it more difficult to find compatible partners through traditional means. As a result, many individuals turn to matchmaking services to expand their dating options and increase their chances of finding a suitable partner. Underlying macroeconomic factors also contribute to the development of the matchmaking market in Moldova. The country has been experiencing economic growth in recent years, which has led to an increase in disposable income for many individuals. This allows them to spend more on leisure activities, including matchmaking services. Additionally, the growing popularity of online platforms and mobile applications in the country is supported by the widespread access to internet and smartphones. As more people gain access to these technologies, the demand for online matchmaking services is expected to continue to grow. In conclusion, the matchmaking market in Moldova is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms and mobile applications offers convenience and a wider pool of potential matches for individuals seeking romantic partners. The high rate of emigration and small population in Moldova further contribute to the demand for matchmaking services. Additionally, the country's economic growth and increasing access to internet and smartphones support the development of the online matchmaking market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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