Online Education - United States

  • United States
  • Revenue in the Online Education market is projected to reach US$87.51bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.52%, resulting in a projected market volume of US$144.30bn by 2029.
  • The Online University Education market has a projected market volume of US$82.30bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$87.51bn in 2024).
  • The average revenue per user (ARPU) in the Online Education market is projected to amount to US$1.45k in 2024.
  • In the Online Education market, the number of users is expected to amount to 87.6m users by 2029.
  • User penetration in the Online Education market will be at 17.6% in 2024.
Region comparison

Analyst Opinion

The Online Education market in the United States has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for the growth in the Online Education market in the United States is the increasing preference for flexible learning options. Many individuals, including working professionals and students, are looking for ways to enhance their skills or pursue higher education without the constraints of traditional classroom-based learning. Online education provides the flexibility to study at one's own pace and from any location, making it an attractive option for many.

Trends in the market:
Another trend driving the growth of the Online Education market in the United States is the increasing availability of high-quality online courses and programs. Universities and educational institutions have recognized the potential of online education and have started offering a wide range of courses and degree programs online. This has made education more accessible to a larger population, including those who may not have the means or opportunity to attend a physical university. Furthermore, technological advancements have played a crucial role in the development of the Online Education market in the United States. The widespread availability of high-speed internet and the proliferation of smartphones and tablets have made it easier for individuals to access online educational content. This has opened up new opportunities for online education providers to reach a larger audience and deliver their courses through user-friendly platforms.

Local special circumstances:
The United States has a highly developed education system, with a large number of prestigious universities and colleges. However, the cost of education in the country is often a barrier for many individuals. Online education provides a more affordable alternative, allowing students to pursue their educational goals without incurring significant debt. This affordability factor has contributed to the popularity of online education in the United States.

Underlying macroeconomic factors:
The strong economy of the United States has also played a role in the growth of the Online Education market. With a thriving job market and increasing competition for skilled workers, individuals are seeking ways to improve their qualifications and stay competitive in the job market. Online education offers a convenient and cost-effective way to acquire new skills or obtain a degree, making it an attractive option for many. In conclusion, the Online Education market in the United States is experiencing significant growth due to customer preferences for flexible learning options, the increasing availability of high-quality online courses, technological advancements, the affordability of online education, and the strong economy. These factors have contributed to the popularity and success of online education in the United States, and the market is expected to continue to grow in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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