Nutrition Apps - Worldwide

  • Worldwide
  • The Nutrition Apps market worldwide is projected to reach a revenue of US$5.40bn in 2024.
  • This is expected to grow at an annual growth rate (CAGR 2024-2028) of 11.31%, resulting in a projected market volume of US$8.29bn by 2028.
  • The user penetration is estimated to be 4.40% in 2024 and is expected to increase to 5.15% by 2028.
  • The average revenue per user (ARPU) is projected to be US$40.69.
  • In terms of global comparison, in India is expected to generate the highest revenue in the Nutrition Apps market, amounting to US$1,581.00m in 2024.
  • Worldwide, nutrition apps have become increasingly popular, with countries like the United States leading the way in promoting healthy eating habits through digital health platforms.

Key regions: Canada, Germany, United Kingdom, China, South Korea

Region comparison

Analyst Opinion

The Nutrition Apps market is seeing significant growth as more consumers are becoming health-conscious and seeking convenient ways to track and manage their nutrition. Customer preferences: Consumers are increasingly looking for personalized nutrition plans and guidance, which has led to the rise in popularity of nutrition apps. These apps offer features such as calorie tracking, meal planning, recipe suggestions, and even virtual coaching. Users appreciate the convenience and accessibility of these apps, as they can easily track their food intake and monitor their progress towards their health goals. Trends in the market: One of the key trends in the nutrition apps market is the integration of artificial intelligence (AI) and machine learning technology. These technologies enable apps to provide more personalized recommendations and insights based on individual preferences and goals. AI-powered apps can analyze data from users' food logs and offer tailored suggestions for healthier alternatives or portion sizes. Another trend in the market is the increasing focus on community and social features within nutrition apps. Many apps now offer social networking capabilities, allowing users to connect with others who have similar goals or dietary preferences. This sense of community and support can be motivating for users and help them stay on track with their nutrition goals. Local special circumstances: In certain countries, there may be specific cultural or dietary considerations that influence the development and adoption of nutrition apps. For example, in countries with a high prevalence of specific dietary restrictions or preferences, such as vegetarianism or gluten-free diets, there may be a greater demand for apps that cater to these needs. Additionally, in countries with a strong emphasis on traditional or regional cuisines, there may be a need for apps that provide accurate nutritional information for local dishes. Underlying macroeconomic factors: The growth of the nutrition apps market is also influenced by broader macroeconomic factors. Rising disposable incomes and increasing awareness of the importance of healthy eating are driving the demand for nutrition apps. Additionally, the growing penetration of smartphones and internet access is making these apps more accessible to a larger population. In conclusion, the Nutrition Apps market is experiencing significant growth due to increasing customer preferences for personalized nutrition guidance and the convenience of tracking and managing their nutrition. The integration of AI and machine learning technology, as well as the focus on community and social features, are key trends in the market. Local special circumstances, such as cultural and dietary considerations, can also influence the development and adoption of nutrition apps. Overall, the growth of the nutrition apps market is driven by rising incomes, increasing health awareness, and the widespread availability of smartphones and internet access.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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