Market Insights Health OTC Pharmaceuticals

Hand Sanitizer - New Zealand

New Zealand

In New Zealand, the revenue in the Hand Sanitizer market market is projected to reach US$2.47m in 2024.
This market is expected to experience an annual growth rate of 5.32% (CAGR 2024-2029).
When compared globally, the in the United States generates the highest revenue with US$643.50m in 2024.
In terms of per capita figures, each person in New Zealand generates revenues of US$0.47 in 2024.
With the recent increase in demand for hand sanitizers in New Zealand, local pharmaceutical companies are expanding their production capabilities to meet the growing needs of the market.

Key regions: Australia, Germany, United States, China, Japan

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Analyst Opinion

The Hand Sanitizer market in New Zealand has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In line with global trends, customers in New Zealand have become increasingly conscious of the importance of hand hygiene. The COVID-19 pandemic has further heightened this awareness, leading to a surge in demand for hand sanitizers. Customers are now prioritizing products that offer effective germ protection and are convenient to use. As a result, there has been a shift towards alcohol-based hand sanitizers, which are known for their ability to kill a wide range of germs. Additionally, customers are seeking out products that are gentle on the skin and have pleasant fragrances, further driving the demand for hand sanitizers with added moisturizers and scents.

Trends in the market: One of the key trends in the Hand Sanitizer market in New Zealand is the growing popularity of natural and organic products. Customers are increasingly seeking out hand sanitizers that are free from harsh chemicals and artificial additives. This trend is driven by a desire for safer and more sustainable options. As a result, manufacturers are introducing natural and organic hand sanitizers that utilize plant-based ingredients and eco-friendly packaging. This trend aligns with the overall shift towards natural and organic products observed in the personal care industry.Another trend in the market is the rising demand for travel-sized hand sanitizers. With the increasing emphasis on hand hygiene, customers are looking for portable and convenient options that can be easily carried in their bags or pockets. This trend is particularly relevant in New Zealand, where outdoor activities and travel are popular. Manufacturers have responded to this demand by offering hand sanitizers in smaller packaging sizes, catering to the needs of customers on the go.

Local special circumstances: New Zealand's response to the COVID-19 pandemic has played a significant role in shaping the Hand Sanitizer market. The country implemented strict lockdown measures and emphasized the importance of hand hygiene to control the spread of the virus. This led to a surge in demand for hand sanitizers, with both individuals and businesses stocking up on these products. The government also encouraged local production of hand sanitizers to ensure a steady supply. This support for domestic manufacturing has resulted in the emergence of new local brands and increased competition in the market.

Underlying macroeconomic factors: New Zealand's strong economy and high standard of living have contributed to the growth of the Hand Sanitizer market. As disposable incomes have increased, customers have been more willing to spend on personal care products, including hand sanitizers. Additionally, the country's robust healthcare system and proactive approach to public health have created a favorable environment for the hand sanitizer industry. The government's efforts to promote hand hygiene and the availability of hand sanitizers in various settings, such as schools and workplaces, have further fueled market growth.In conclusion, the Hand Sanitizer market in New Zealand is witnessing significant growth due to changing customer preferences, including a focus on effective germ protection and convenience. The market is also influenced by trends towards natural and organic products and the demand for travel-sized options. The local special circumstance of the COVID-19 pandemic has further accelerated market growth, while underlying macroeconomic factors, such as a strong economy and healthcare system, have provided a favorable environment for the industry.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.