In 2018, about 40 percent of Russians purchased a product following the positive reviews on social media. Over a third of the respondents revealed that their buying decision got influenced by the number of shares a product had. Only six percent of the survey participants refrained from using social media.
Opinion poll on social media behavior habits of Russian consumers in 2018
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* The original question of the survey was as follows: "Thinking about social media channels and how you use them, which of the following activities best describes your online behavior?"
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PwC. (November 1, 2019). Opinion poll on social media behavior habits of Russian consumers in 2018 [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1042861/russia-consumer-behavior-in-social-media/
PwC. "Opinion poll on social media behavior habits of Russian consumers in 2018." Chart. November 1, 2019. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1042861/russia-consumer-behavior-in-social-media/
PwC. (2019). Opinion poll on social media behavior habits of Russian consumers in 2018. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1042861/russia-consumer-behavior-in-social-media/
PwC. "Opinion Poll on Social Media Behavior Habits of Russian Consumers in 2018." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/1042861/russia-consumer-behavior-in-social-media/
PwC, Opinion poll on social media behavior habits of Russian consumers in 2018 Statista, https://www.statista.com/statistics/1042861/russia-consumer-behavior-in-social-media/ (last visited September 07, 2024)
Opinion poll on social media behavior habits of Russian consumers in 2018 [Graph], PwC, November 1, 2019. [Online]. Available: https://www.statista.com/statistics/1042861/russia-consumer-behavior-in-social-media/
