In the first half of 2021, the global viewability rate of desktop display ads stood at 69.5 percent, meaning almost 70 percent of display ads displayed on desktop were in view in the measured period. Among the surveyed countries, seven had viewability rates higher than the world's average at that time.
Desktop display advertising viewability rates in selected countries worldwide in 1st half 2021
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Integral Ad Science. (October 19, 2021). Desktop display advertising viewability rates in selected countries worldwide in 1st half 2021 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
Integral Ad Science. "Desktop display advertising viewability rates in selected countries worldwide in 1st half 2021." Chart. October 19, 2021. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
Integral Ad Science. (2021). Desktop display advertising viewability rates in selected countries worldwide in 1st half 2021. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
Integral Ad Science. "Desktop Display Advertising Viewability Rates in Selected Countries Worldwide in 1st Half 2021." Statista, Statista Inc., 19 Oct 2021, https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
Integral Ad Science, Desktop display advertising viewability rates in selected countries worldwide in 1st half 2021 Statista, https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/ (last visited June 25, 2022)