Desktop display ad viewability rates worldwide 2022, by country

Published by Statista Research Department, Jun 20, 2023
In the first half of 2022, the global viewability rate of desktop display ads stood at 71.5 percent, meaning 71.5 percent of display ads displayed on desktop were in view in the measured period. Among the surveyed countries, four had viewability rates higher than the world's average at that time.

Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022

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Release date

September 2022

Region

Worldwide

Survey time period

H1 2022

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