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Viewability rate of desktop display ads in Europe H1 2018, by country
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Viewability rate of desktop display ads in Europe H1 2018, by country
Viewability rate of desktop display advertising in selected European countries in the 1st half of 2018
by Katrin Kienast,
last edited
Nov 29, 2018
This statistic shows the viewability rate of desktop display advertising in selected European countries between January and June 2018. According to data published by Integral Ad Science, viewability for desktop display ads was highest in Germany at 67 percent, followed by the Nordic countries and the United Kingdom.
Viewability rate of desktop display advertising in selected European countries in the 1st half of 2018
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by Katrin Kienast,
last edited
Nov 29, 2018
This statistic shows the viewability rate of desktop display advertising in selected European countries between January and June 2018. According to data published by Integral Ad Science, viewability for desktop display ads was highest in Germany at 67 percent, followed by the Nordic countries and the United Kingdom.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2018
- Region
- Europe
- Survey time period
- January 1 to June 30, 2018
- Supplementary notes
- The source adds the following information: "Per the Media Ratings Council (MRC), a display ad impression is viewable if at least 50% of pixels are on screen for at least one second after the ad has rendered. A video ad impression is viewable if the ad is playing while at least 50% of pixels are on screen for at least two continuous seconds."
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2018
More information
- Region
- Europe
- Survey time period
- January 1 to June 30, 2018
- Supplementary notes
- The source adds the following information: "Per the Media Ratings Council (MRC), a display ad impression is viewable if at least 50% of pixels are on screen for at least one second after the ad has rendered. A video ad impression is viewable if the ad is playing while at least 50% of pixels are on screen for at least two continuous seconds."
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