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Desktop display ad viewability rates worldwide 2021, by country

Published by Statista Research Department, Jun 8, 2022
In the first half of 2021, the global viewability rate of desktop display ads stood at 69.5 percent, meaning almost 70 percent of display ads displayed on desktop were in view in the measured period. Among the surveyed countries, seven had viewability rates higher than the world's average at that time.

Desktop display advertising viewability rates in selected countries worldwide in 1st half 2021

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Release date

October 2021

Region

Worldwide

Survey time period

H1 2021

Supplementary notes

The source adds the following information: "Per the Media Ratings Council (MRC), a display ad impression is viewable if at least 50 percent of pixels are on screen for at least one second after the ad has rendered. A video ad impression is viewable if the ad is playing while at least 50 percent of pixels are on screen for at least two continuous seconds."

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