In the first half of 2022, the global viewability rate of desktop display ads stood at 71.5 percent, meaning 71.5 percent of display ads displayed on desktop were in view in the measured period. Among the surveyed countries, four had viewability rates higher than the world's average at that time.
Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022
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- Desktop display ads time-in-view worldwide 2020, by country
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TotalMedios. (September 16, 2022). Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022 [Graph]. In Statista. Retrieved December 06, 2023, from https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
TotalMedios. "Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022." Chart. September 16, 2022. Statista. Accessed December 06, 2023. https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
TotalMedios. (2022). Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022. Statista. Statista Inc.. Accessed: December 06, 2023. https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
TotalMedios. "Desktop Display Advertising Viewability Rates in Selected Countries Worldwide in 1st Half 2022." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
TotalMedios, Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022 Statista, https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/ (last visited December 06, 2023)
Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022 [Graph], TotalMedios, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/