In the first half of 2022, the global viewability rate of desktop display ads stood at 71.5 percent, meaning 71.5 percent of display ads displayed on desktop were in view in the measured period. Among the surveyed countries, four had viewability rates higher than the world's average at that time.
Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TotalMedios. (September 16, 2022). Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
TotalMedios. "Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022." Chart. September 16, 2022. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
TotalMedios. (2022). Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
TotalMedios. "Desktop Display Advertising Viewability Rates in Selected Countries Worldwide in 1st Half 2022." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
TotalMedios, Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022 Statista, https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/ (last visited September 20, 2024)
Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022 [Graph], TotalMedios, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/