Viewability rate of desktop display ads in Europe H1 2018, by country

This statistic shows the viewability rate of desktop display advertising in selected European countries between January and June 2018. According to data published by Integral Ad Science, viewability for desktop display ads was highest in Germany at 67 percent, followed by the Nordic countries and the United Kingdom.

Viewability rate of desktop display advertising in selected European countries in the 1st half of 2018

Viewability rate
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Source

Release date

October 2018

Region

Europe

Survey time period

January 1 to June 30, 2018

Supplementary notes

The source adds the following information: "Per the Media Ratings Council (MRC), a display ad impression is viewable if at least 50% of pixels are on screen for at least one second after the ad has rendered. A video ad impression is viewable if the ad is playing while at least 50% of pixels are on screen for at least two continuous seconds."

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Statistics on "Banner advertising in the United Kingdom"

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