This statistic shows the viewability rate of desktop display advertising in selected European countries between January and June 2018. According to data published by Integral Ad Science, viewability for desktop display ads was highest in Germany at 67 percent, followed by the Nordic countries and the United Kingdom.
Viewability rate of desktop display advertising in selected European countries in the 1st half of 2018
The source adds the following information: "Per the Media Ratings Council (MRC),
a display ad impression is viewable if at least 50% of pixels are on screen for at least one second after the ad has rendered. A video ad impression is viewable if the ad is playing while at least 50% of pixels are on screen for at least two continuous seconds."
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Integral Ad Science. (October 29, 2018). Viewability rate of desktop display advertising in selected European countries in the 1st half of 2018 [Graph]. In Statista. Retrieved February 22, 2020, from https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
Integral Ad Science. "Viewability rate of desktop display advertising in selected European countries in the 1st half of 2018." Chart. October 29, 2018. Statista. Accessed February 22, 2020. https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
Integral Ad Science. (2018). Viewability rate of desktop display advertising in selected European countries in the 1st half of 2018. Statista. Statista Inc.. Accessed: February 22, 2020. https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
Integral Ad Science. "Viewability Rate of Desktop Display Advertising in Selected European Countries in The 1st Half of 2018." Statista, Statista Inc., 29 Oct 2018, https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/
Integral Ad Science, Viewability rate of desktop display advertising in selected European countries in the 1st half of 2018 Statista, https://www.statista.com/statistics/945571/desktop-display-ad-viewability-in-europe/ (last visited February 22, 2020)
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