Television advertising spending in Central and Eastern Europe reached nearly 7.3 billion U.S. dollars in 2021, up from approximately 6.5 billion U.S. dollars in the previous year. In 2022, the CEE ad spend on TV was forecast to decline by around 24 percent. An exodus of international advertisers from the Russian market due to the war in Ukraine was expected to negatively impact the spending.
Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024
(in million U.S. dollars)
* Forecast
Figures refer to advertising expenditure at current prices.
The source included the following countries: Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Estonia, Georgia, Hungary, Kazakhstan, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, and Ukraine.
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Zenith. (June 8, 2022). Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith. "Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars)." Chart. June 8, 2022. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith. (2022). Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith. "Television Advertising Expenditure in Central and Eastern Europe (Cee) from 2000 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith, Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/ (last visited September 20, 2024)
Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars) [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/