In 2019, key drivers for investing in programmatic audio on both the buy-side and the sell-side were targeting efficiencies, and data insights. On the sell-side, other key drivers were to increase/maximize media value, and automation. On the buy-side, another key driver was the delivery of audio advertising campaigns at scale.
Key drivers for investing in programmatic audio in Europe* in 2019
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Media companies: ad revenues 2022
- Premium Statistic Yearly digital advertising spend share India 2016-2024
- Premium Statistic Growth of the global media and entertainment spending 2022-2026, by sector
- Premium Statistic Global media and entertainment market revenue growth 2018-2026
- Premium Statistic Advertising expenses through traditional media in Japan 2023, by industry
- Premium Statistic Distribution of ad expenses on traditional media Japan 2023, by industry
- Premium Statistic Ad spend vs. media time gap in Germany 2022
- Premium Statistic Growth of the media and entertainment spending in Brazil 2019-2025, by sector
- Premium Statistic Top media groups by the ad spend invested by the federal government of Mexico 2022
- Premium Statistic Out-of-home advertising perception by social status in Spain 2020
About the region
10
- Premium Statistic Newspaper advertising spending in Western Europe 2000-2024
- Premium Statistic Magazine advertising spending in Western Europe 2000-2024
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic Radio advertising spending in Western Europe 2000-2024
- Premium Statistic Ad spend growth in Western Europe 2000-2024
- Premium Statistic Cinema advertising spending in Western Europe 2000-2024
- Premium Statistic Ad spend growth in Western Europe 2017-2024, by type
- Premium Statistic Outdoor advertising spending in Western Europe 2000-2024
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Largest programmatic markets in Europe 2021
Other regions
10
- Premium Statistic Advertising spending in Latin America 2022-2026
- Premium Statistic Production and administrative costs of advertising in Denmark 2008-2017
- Premium Statistic Digital ad spend in the Netherlands 2022, by industry
- Premium Statistic Production costs of advertising in Sweden 2015, by type
- Premium Statistic Advertising revenue of China Central Television CCTV in 2011, by industry
- Premium Statistic Programmatic bid requests share worldwide 2019, by OS
- Premium Statistic Online advertising supply chain in the UK 2020, by share of ad spend
- Premium Statistic Linear addressable TV ad spend in the U.S. 2015-2023
- Premium Statistic Number of advertisers investing in television in France 2009-2021
- Premium Statistic Advertising expenditure growth MENA 2018-2020 by category
Related statistics
10
- Premium Statistic Programmatic bid requests growth worldwide 2019, format
- Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
- Premium Statistic Growth of display ad spend in the UK 2022, by format
- Basic Statistic Online advertising revenue in the U.S. 2000-2023
- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
- Premium Statistic Gross expenditure for out-of-home (OOH) advertising in Austria 2011-2022
- Premium Statistic Highest spending radio advertising planning agencies in the UK 2021
- Premium Statistic Monthly online ad spending in Germany 2022-2023
- Premium Statistic Online advertising spending in Sweden 2015-2022
- Premium Statistic Consumer magazine advertising spending in Sweden 2009-2022
Further related statistics
5
- Structure of investment portfolio of Allianz Group 2014-2023
- Investment funds financial assets value in Turkey 2020-2022, by asset type
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
Further Content: You might find this interesting as well
Statistics
- Structure of investment portfolio of Allianz Group 2014-2023
- Investment funds financial assets value in Turkey 2020-2022, by asset type
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
Xaxis, & IAB Europe. (July 16, 2019). Key drivers for investing in programmatic audio in Europe* in 2019 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1059119/investing-in-programmatic-audio-in-europe/
Xaxis, und IAB Europe. "Key drivers for investing in programmatic audio in Europe* in 2019." Chart. July 16, 2019. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1059119/investing-in-programmatic-audio-in-europe/
Xaxis, IAB Europe. (2019). Key drivers for investing in programmatic audio in Europe* in 2019. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1059119/investing-in-programmatic-audio-in-europe/
Xaxis, and IAB Europe. "Key Drivers for Investing in Programmatic Audio in Europe* in 2019." Statista, Statista Inc., 16 Jul 2019, https://www.statista.com/statistics/1059119/investing-in-programmatic-audio-in-europe/
Xaxis & IAB Europe, Key drivers for investing in programmatic audio in Europe* in 2019 Statista, https://www.statista.com/statistics/1059119/investing-in-programmatic-audio-in-europe/ (last visited April 26, 2024)
Key drivers for investing in programmatic audio in Europe* in 2019 [Graph], Xaxis, & IAB Europe, July 16, 2019. [Online]. Available: https://www.statista.com/statistics/1059119/investing-in-programmatic-audio-in-europe/