In 2019, key drivers for investing in programmatic audio on both the buy-side and the sell-side were targeting efficiencies, and data insights. On the sell-side, other key drivers were to increase/maximize media value, and automation. On the buy-side, another key driver was the delivery of audio advertising campaigns at scale.
Key drivers for investing in programmatic audio in Europe* in 2019
*499 European-based traditional radio planners, digital planners, brands and agencies, publishers and media owners. Respondents came from buy-side 72% (agencies/advertisers) and sell-side 28% (publishers/media owners) and had both pan-European and global remits.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Xaxis, & IAB Europe. (July 16, 2019). Key drivers for investing in programmatic audio in Europe* in 2019 [Graph]. In Statista. Retrieved December 06, 2024, from https://www.statista.com/statistics/1059119/investing-in-programmatic-audio-in-europe/
Xaxis, und IAB Europe. "Key drivers for investing in programmatic audio in Europe* in 2019." Chart. July 16, 2019. Statista. Accessed December 06, 2024. https://www.statista.com/statistics/1059119/investing-in-programmatic-audio-in-europe/
Xaxis, IAB Europe. (2019). Key drivers for investing in programmatic audio in Europe* in 2019. Statista. Statista Inc.. Accessed: December 06, 2024. https://www.statista.com/statistics/1059119/investing-in-programmatic-audio-in-europe/
Xaxis, and IAB Europe. "Key Drivers for Investing in Programmatic Audio in Europe* in 2019." Statista, Statista Inc., 16 Jul 2019, https://www.statista.com/statistics/1059119/investing-in-programmatic-audio-in-europe/
Xaxis & IAB Europe, Key drivers for investing in programmatic audio in Europe* in 2019 Statista, https://www.statista.com/statistics/1059119/investing-in-programmatic-audio-in-europe/ (last visited December 06, 2024)
Key drivers for investing in programmatic audio in Europe* in 2019 [Graph], Xaxis, & IAB Europe, July 16, 2019. [Online]. Available: https://www.statista.com/statistics/1059119/investing-in-programmatic-audio-in-europe/