Auto brands social media marketing budget share worldwide 2019, by network

In April 2019 an analysis of social media marketing budgets of selected automotive brands was conducted to determine which network the brands favor. In the measured period it was found that Toyota, Ford and Infinity devoted more than half of their social budgets to Facebook, with Toyota spending as much as 62 percent on the platform. At the same time Audi and Porsche focused their advertising efforts predominantly on YouTube. Tesla was the odd one out, not having devoted any means to social media marketing.

Distribution of social media marketing budgets of selected automotive brands worldwide in April 2019, by network

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Release date

May 2019



Survey time period

March 26 to April 26, 2019

Supplementary notes

* Among the studied brands, Ford, Infinity and Porsche devoted less than one percent of their budgets to Twitter marketing in the measured period.

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Statistics on "Automobile advertising in the U.S."

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