Online brand discovery through celebrity endorsements 2017, by age

This statistic illustrates the percentage of worldwide internet users who find brands or products through celebrity endorsements, sorted by age group. During the first quarter 2017 survey period it was found that 16 percent of all internet users aged 16 to 24 years discovered new brands through celebrity endorsements.

Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group

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Source

Release date

June 2017

Region

Worldwide

Survey time period

Q1 2017

Number of respondents

72,892 respondents

Age group

16 to 64 years

Special properties

internet users

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