Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group

Online brand discovery through celebrity endorsements 2017, by age This statistic illustrates the percentage of worldwide internet users who find brands or products through celebrity endorsements, sorted by age group. During the first quarter 2017 survey period it was found that 16 percent of all internet users aged 16 to 24 years discovered new brands through celebrity endorsements.
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Share of internet users
16-2416%
25-3416%
35-4412%
45-548%
55-645%
Share of internet users
16-2416%
25-3416%
35-4412%
45-548%
55-645%
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Description Source More information
This statistic illustrates the percentage of worldwide internet users who find brands or products through celebrity endorsements, sorted by age group. During the first quarter 2017 survey period it was found that 16 percent of all internet users aged 16 to 24 years discovered new brands through celebrity endorsements.
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Release date
June 2017
Region
Worldwide
Survey time period
Q1 2017
Number of respondents
72,892 respondents
Age group
16 to 64 years
Special properties
internet users

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