U.S. Thanksgiving weekend Millennial planned spending by category 2019

According to a survey carried out in November 2019 in the United States, Millennial respondents aged between 21 and 38 planned to spend an average of 175 U.S. dollars over the Thanksgiving weekend on holiday gifts. The second highest category for Thanksgiving weekend spending was expected to be non-holiday merchandise.

How much Millennials plan to spend on Thanksgiving weekend in the United States as of November 2019, by category (in U.S. dollars)*

Average spend in U.S. dollars
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Release date

November 2019


United States

Survey time period

November 4 to 6, 2019

Number of respondents


Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Millennials aged between 21 and 38.
**1,003 total respondents across all generations. The source did not provide the number of Millennial survey respondents.

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Statistics on "Thanksgiving weekend shopping in the U.S."

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