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Leading FMCG product sales derived from Ramadan price promotions Malaysia 2019

During the Ramadan-Raya festive period in Malaysia in 2019, 48 percent of the sales of butter and margarine were derived from price and sales promotions. The Muslim fasting month of Ramadan is usually followed by Eid-ul-Fitr, or Hari Raya, which is a month-long celebration in Malaysia. The festivities involve visiting relatives and friends, and hosting them for meals and sweet treats.

Leading FMCG categories whose sales were driven by price promotions during Ramadan in Malaysia in 2019

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Source

Release date

April 2020

Region

Malaysia

Survey time period

2019

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Statistics on "Ramadan in Southeast Asia"

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