During the Ramadan-Raya festive period in Malaysia in 2019, 48 percent of the sales of butter and margarine were derived from price and sales promotions. The Muslim fasting month of Ramadan is usually followed by Eid-ul-Fitr, or Hari Raya, which is a month-long celebration in Malaysia. The festivities involve visiting relatives and friends, and hosting them for meals and sweet treats.
Leading FMCG categories whose sales were driven by price promotions during Ramadan in Malaysia in 2019
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Nielsen. (April 11, 2020). Leading FMCG categories whose sales were driven by price promotions during Ramadan in Malaysia in 2019 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1114093/malaysia-leading-fmcg-product-sales-from-price-promotions-ramadan/
Nielsen. "Leading FMCG categories whose sales were driven by price promotions during Ramadan in Malaysia in 2019." Chart. April 11, 2020. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1114093/malaysia-leading-fmcg-product-sales-from-price-promotions-ramadan/
Nielsen. (2020). Leading FMCG categories whose sales were driven by price promotions during Ramadan in Malaysia in 2019. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1114093/malaysia-leading-fmcg-product-sales-from-price-promotions-ramadan/
Nielsen. "Leading Fmcg Categories Whose Sales Were Driven by Price Promotions during Ramadan in Malaysia in 2019." Statista, Statista Inc., 11 Apr 2020, https://www.statista.com/statistics/1114093/malaysia-leading-fmcg-product-sales-from-price-promotions-ramadan/
Nielsen, Leading FMCG categories whose sales were driven by price promotions during Ramadan in Malaysia in 2019 Statista, https://www.statista.com/statistics/1114093/malaysia-leading-fmcg-product-sales-from-price-promotions-ramadan/ (last visited April 26, 2024)
Leading FMCG categories whose sales were driven by price promotions during Ramadan in Malaysia in 2019 [Graph], Nielsen, April 11, 2020. [Online]. Available: https://www.statista.com/statistics/1114093/malaysia-leading-fmcg-product-sales-from-price-promotions-ramadan/