Leading coop adjustments with buyers due to COVID-19 per U.S. media sellers in 2020

Leading ways of adjusting cooperation strategies with ad buyers in light of coronavirus outbreak according to advertising sellers in the United States as of April 2020

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Release date

April 2020


United States

Survey time period

April 1 to 8, 2020

Number of respondents

142 respondents

Special properties

among media publishers, media platforms and programmatic companies

Supplementary notes

Original questions: Please provide your estimated percent change (+/-) in U.S. advertising sales / supply side / ad network revenue per channel for March-June vs. your original plan.

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