Most complaints to the Advertising Standards Authority (ASA) in 2021 were about adverts that were misleading. The majority of the complaints received about misleading adverts were to do with ads found on non-broadcast media. The ASA is the advertising regulator in the United Kingdom (UK).
Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2021, by issue
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Statistics on Advertising in the United Kingdom (UK)
Market overview
8
- Premium Statistic Advertising spending in the world's largest ad markets 2021
- Premium Statistic Advertising spending in Western Europe 2014-2021
- Premium Statistic Advertising inflation in the UK 2020-2021, by medium
- Premium Statistic Largest digital advertising markets in Europe 2021
- Premium Statistic Advertising spending in the United Kingdom (UK) 2012-2027
- Premium Statistic Advertising revenue in the United Kingdom (UK) 2014-2027, by media
- Basic Statistic Advertising spending growth in the United Kingdom (UK) 2019-2023, by medium
- Basic Statistic Advertising and market research industry employment in the UK 2009-2021, by gender
Traditional media
7
- Premium Statistic TV net advertising revenue in the UK 2004-2020
- Premium Statistic National newsbrands advertising spending in the UK 2011-2021
- Premium Statistic Magazine advertising spending in the UK 2011-2021
- Premium Statistic Radio advertising spending in the UK from 2011-2021
- Premium Statistic Outdoor advertising revenue in the United Kingdom (UK) 2000-2021
- Premium Statistic Cinema advertising spending in the UK 2011-2021
- Premium Statistic Direct mail advertising spending in the United Kingdom (UK) 2013-2021
Digital media
7
- Premium Statistic Fastest growing online advertising markets in Europe 2021
- Premium Statistic Online advertising spending in Western Europe 2000-2024
- Premium Statistic Digital advertising spending in the UK H1 2022, by format
- Premium Statistic Search ad spend in the UK 2019-2021
- Premium Statistic Digital Market Outlook: social media ad spending in the UK 2017-2026
- Premium Statistic Digital video advertising spending in the UK 2008-2021
- Premium Statistic Programmatic ad spend in the UK 2017-2026
Consumer perspective
8
- Premium Statistic Ad spend vs. media time gap in the UK 2022
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Share of the British who trust ads from selected industries 2021
- Basic Statistic Likeliness of paying attention to social media ads in Great Britain 2022
- Basic Statistic Likeliness of paying attention to streaming services ads in Great Britain 2022
- Basic Statistic Likeliness of paying attention to cinema ads in Great Britain 2022
- Premium Statistic Entity responsible for ad adjacency in the UK 2021
- Premium Statistic Consumer perception of ad adjacency in the UK 2021
Further related statistics
9
- Complaints to the ASA in the UK 2021, by sector
- Preferred technology giant employers for advertising workers in Poland 2019
- Receipts in the U.S. advertising and related services industry 2007
- Omnicom revenue in Spain 2019-2020
- U.S. SMB social media advertising strategy perception and success 2018
- Total advertising expenditure growth Lebanon 2018-2020
- U.S. SMB challenges or concerns with managing social media accounts 2018
- Advertising expenditure growth Egypt 2018-2020 by category
- Advertising expenditure growth Egypt 2018-2020 by category
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Statistics
- Complaints to the ASA in the UK 2021, by sector
- Preferred technology giant employers for advertising workers in Poland 2019
- Receipts in the U.S. advertising and related services industry 2007
- Omnicom revenue in Spain 2019-2020
- U.S. SMB social media advertising strategy perception and success 2018
- Total advertising expenditure growth Lebanon 2018-2020
- U.S. SMB challenges or concerns with managing social media accounts 2018
- Advertising expenditure growth Egypt 2018-2020 by category
- Advertising expenditure growth Egypt 2018-2020 by category
Advertising Standards Authority (UK). (May 19, 2022). Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2021, by issue [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1039368/complaints-received-by-asa-united-kingdom-uk/
Advertising Standards Authority (UK). "Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2021, by issue." Chart. May 19, 2022. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1039368/complaints-received-by-asa-united-kingdom-uk/
Advertising Standards Authority (UK). (2022). Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2021, by issue. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1039368/complaints-received-by-asa-united-kingdom-uk/
Advertising Standards Authority (UK). "Number of Complaints Received by The Advertising Standards Authority (Asa) in The United Kingdom (Uk) in 2021, by Issue." Statista, Statista Inc., 19 May 2022, https://www.statista.com/statistics/1039368/complaints-received-by-asa-united-kingdom-uk/
Advertising Standards Authority (UK), Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2021, by issue Statista, https://www.statista.com/statistics/1039368/complaints-received-by-asa-united-kingdom-uk/ (last visited February 05, 2023)
Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2021, by issue [Graph], Advertising Standards Authority (UK), May 19, 2022. [Online]. Available: https://www.statista.com/statistics/1039368/complaints-received-by-asa-united-kingdom-uk/