According to a 2021 survey among marketers worldwide, 29 percent of global respondents said they were planning to purchase programmatic audio advertising in a hybrid fashion, while 37 percent said they intended to utilize managed services and another 33 percent said they intended to buy programmatic audio advertising in-house - without using a third party. In the United States, 44 percent of respondents said they planned to buy programmatic audio in a hybrid manner, followed by 28 percent planning to utilize the in-house approach, and another 28 percent citing managed service.
Methods marketers bought programmatic audio advertising worldwide as of September 2021
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MiQ. (December 8, 2021). Methods marketers bought programmatic audio advertising worldwide as of September 2021 [Graph]. In Statista. Retrieved October 26, 2024, from https://www.statista.com/statistics/1283397/ways-marketers-buy-programmatic-audio/
MiQ. "Methods marketers bought programmatic audio advertising worldwide as of September 2021." Chart. December 8, 2021. Statista. Accessed October 26, 2024. https://www.statista.com/statistics/1283397/ways-marketers-buy-programmatic-audio/
MiQ. (2021). Methods marketers bought programmatic audio advertising worldwide as of September 2021. Statista. Statista Inc.. Accessed: October 26, 2024. https://www.statista.com/statistics/1283397/ways-marketers-buy-programmatic-audio/
MiQ. "Methods Marketers Bought Programmatic Audio Advertising Worldwide as of September 2021." Statista, Statista Inc., 8 Dec 2021, https://www.statista.com/statistics/1283397/ways-marketers-buy-programmatic-audio/
MiQ, Methods marketers bought programmatic audio advertising worldwide as of September 2021 Statista, https://www.statista.com/statistics/1283397/ways-marketers-buy-programmatic-audio/ (last visited October 26, 2024)
Methods marketers bought programmatic audio advertising worldwide as of September 2021 [Graph], MiQ, December 8, 2021. [Online]. Available: https://www.statista.com/statistics/1283397/ways-marketers-buy-programmatic-audio/