Planned change in CTV ad spending by marketers worldwide 2022

Published by
Michele Majidi,
Nov 27, 2023
According to a September 2021 survey among marketers worldwide, 81 percent of respondents stated they expected to increase their spending in connected TV (CTV) advertising in 2022, 17 percent said it would remain constant, and only one percent intended to diminish it. In the United States, 78 percent of respondents said they were planning to increase their spending, while 22 percent intended for it to remain the same.

Planned changes in connected TV (CTV) advertising spending according to marketers in selected countries worldwide in 2022

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Release date

December 2021

Region

Worldwide

Survey time period

September 2021

Number of respondents

300 respondents

Special properties

forecast / among mid-senior level media planners from a wide variety of verticals

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Statistics on " Connected TV advertising in the United States "

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Market overview

4

Advertising spending

6

Market leaders

3

Marketer usage

8

Consumer insights

6

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Topics

Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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