Advertising market growth forecast in Russia 2020, by medium

According to the forecast, print advertising market in Russia would decline by 35 percent in 2020, while television advertising would see a ten percent decrease. In the first quarter of the year, Russian TV ad market grew by three percent compared to the first three months of 2019.

Forecast advertising market growth in Russia in 2020, by medium*

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Sources

Release date

June 2020

Region

Russia

Survey time period

May 2020

Supplementary notes

* The sources specified the following information:
Forecast was based on an expected GDP decline by four to six percent by the end of 2020 as well as collected data on the advertising market's response to external stress factors and events.

** "Includes data for Branding (Display Banners, video) and Performance (CPx, Search)."

*** Out-of-home advertising; "includes information on Outdoor, Digital Indoor, Cinema, transport ad as well."

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