Marketing budget share spent on martech in North America 2017-2019, by type

During a study analyzing the marketing technology landscape in North America, it was found that the responding industry professionals in the region said they spent 30 percent of their marketing budgets on martech, out of which 16 percent was devoted to in-house marketing technology.

Share of marketing budgets spent on marketing technology according to industry professionals in North America from 2017 to 2019, by type

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Sources

Release date

October 2019

Region

North America

Survey time period

2017 to 2019

Supplementary notes

Martech was defined as "a tool that is used to assist with marketing workflows; customer acquisition and retention; brand communications; content and social; or data and analytics'."
Question: "What percentage of your overall marketing budget do you typically spend on marketing technology?"

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Statistics on "Marketing technology implementation in the U.S."

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