Desktop programmatic display ad spend in the U.S. 2014-2017

The timeline shows desktop/laptop programmatic advertising spending in the United States in 2014 as well as a forecast for the period 2015 to 2017. The source projected the spending was going to increase from 5.89 billion U.S. dollars in 2014 to 6.66 billion in 2016.

Desktop/laptop programmatic digital display advertising spending in the United States from 2014 to 2017

Spending in billion U.S. dollars
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Source

Release date

October 2015

Region

United States

Survey time period

2014

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks; includes ad spend on tablets

Supplementary notes

* Forecast.

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