business-to-customer influencer marketing.
During a 2019 survey carried out in Mexico, Colombia, and Venezuela, 74 percent of responding PR professionals stated they used Instagram for business-to-business (B2B) influencer marketing, whereas 62 percent said they used Facebook for that purpose. Furthermore, the business oriented social networking site, LinkedIn, was used by 55 percent of respondents for B2B influencer marketing. The survey also found 85 percent of respondents used Instagram for Platforms used by PR professionals for B2B influencer marketing in Latin America in 2019
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Statistics on Influencer marketing worldwide
Overview
8
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing platform market size worldwide 2019-2027
- Premium Statistic Number of companies with influencer marketing services worldwide 2019-2021, by region
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2023
- Premium Statistic Number of influencers brands work with worldwide 2022
- Premium Statistic Social media platforms used in influencer campaigns worldwide 2021
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Effectiveness of influencers worldwide 2021, by industry
TikTok
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- Premium Statistic Number of TikTok influencers worldwide 2018-2020
- Premium Statistic Number of TikTok sponsored posts per influencer worldwide 2019-2020
- Premium Statistic Views per post of global TikTok influencers 2021, by profile size
- Premium Statistic Price per post among global TikTok influencers 2021, by profile size
- Premium Statistic Global distribution of TikTok influencers in 2021, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2021, by profile size
- Premium Statistic Fastest growing global TikTok accounts 2021, by follower growth
- Premium Statistic Most popular TikTok users worldwide 2023
Instagram
8
- Basic Statistic Countries with the most Instagram users 2023
- Premium Statistic Instagram influencer market size 2021-2025
- Premium Statistic Instagram: number of sponsored posts 2020-2021
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Global distribution of Instagram influencers in 2021, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2021, by followers
- Premium Statistic EMV of Instagram influencer posts worldwide in 2021, by followers
- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
YouTube
8
- Premium Statistic Global YouTube influencer marketing spend 2019-2020
- Premium Statistic Global distribution of YouTube influencers 2021, by category
- Premium Statistic YouTube influencer engagement rates worldwide 2022
- Premium Statistic Average price per sponsored video YouTube 2022 worldwide, by views
- Premium Statistic Leading brands on YouTube worldwide 2021, by channels
- Premium Statistic Fastest growing YouTube accounts worldwide 2020
- Premium Statistic YouTube average visit length per user worldwide 2020-2021
- Premium Statistic Leading brands on YouTube worldwide 2021, by mentions
Further related statistics
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- Most used social networks for B2B marketing in the United Kingdom (UK) 2014
- Most important B2B social media marketing objectives in the United Kingdom (UK) 2014
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- Most effective social media platforms for B2B marketers worldwide 2022
- Top social media platforms used for B2B content marketing worldwide 2022
- Leading factors increasing trust in influencer content in Canada 2018
- Common means of managing influencer programs by marketers in the U.S. 2019
- Popular influencers' categories in Italy in 2019, by users' age group
Further Content: You might find this interesting as well
Statistics
- Most used social networks for B2B marketing in the United Kingdom (UK) 2014
- Most important B2B social media marketing objectives in the United Kingdom (UK) 2014
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- Most effective social media platforms for B2B marketers worldwide 2022
- Top social media platforms used for B2B content marketing worldwide 2022
- Leading factors increasing trust in influencer content in Canada 2018
- Common means of managing influencer programs by marketers in the U.S. 2019
- Popular influencers' categories in Italy in 2019, by users' age group
Talkwalker. (February 4, 2020). Platforms used by PR professionals for B2B influencer marketing in Latin America in 2019 [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/1177126/social-media-influencer-marketing-latin-america/
Talkwalker. "Platforms used by PR professionals for B2B influencer marketing in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/1177126/social-media-influencer-marketing-latin-america/
Talkwalker. (2020). Platforms used by PR professionals for B2B influencer marketing in Latin America in 2019. Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/1177126/social-media-influencer-marketing-latin-america/
Talkwalker. "Platforms Used by Pr Professionals for B2b Influencer Marketing in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1177126/social-media-influencer-marketing-latin-america/
Talkwalker, Platforms used by PR professionals for B2B influencer marketing in Latin America in 2019 Statista, https://www.statista.com/statistics/1177126/social-media-influencer-marketing-latin-america/ (last visited March 28, 2023)
Platforms used by PR professionals for B2B influencer marketing in Latin America in 2019 [Graph], Talkwalker, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1177126/social-media-influencer-marketing-latin-america/