business-to-customer influencer marketing.
During a 2019 survey carried out in Mexico, Colombia, and Venezuela, 74 percent of responding PR professionals stated they used Instagram for business-to-business (B2B) influencer marketing, whereas 62 percent said they used Facebook for that purpose. Furthermore, the business oriented social networking site, LinkedIn, was used by 55 percent of respondents for B2B influencer marketing. The survey also found 85 percent of respondents used Instagram for Platforms used by PR professionals for B2B influencer marketing in Latin America in 2019
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Talkwalker. (February 4, 2020). Platforms used by PR professionals for B2B influencer marketing in Latin America in 2019 [Graph]. In Statista. Retrieved February 27, 2021, from https://www.statista.com/statistics/1177126/social-media-influencer-marketing-latin-america/
Talkwalker. "Platforms used by PR professionals for B2B influencer marketing in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed February 27, 2021. https://www.statista.com/statistics/1177126/social-media-influencer-marketing-latin-america/
Talkwalker. (2020). Platforms used by PR professionals for B2B influencer marketing in Latin America in 2019. Statista. Statista Inc.. Accessed: February 27, 2021. https://www.statista.com/statistics/1177126/social-media-influencer-marketing-latin-america/
Talkwalker. "Platforms Used by Pr Professionals for B2b Influencer Marketing in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1177126/social-media-influencer-marketing-latin-america/
Talkwalker, Platforms used by PR professionals for B2B influencer marketing in Latin America in 2019 Statista, https://www.statista.com/statistics/1177126/social-media-influencer-marketing-latin-america/ (last visited February 27, 2021)