Business-to-business (B2B) tech buyers and vendors have very different perception as to how effective chatbots are in capturing buyers' attention. More than half of surveyed B2B tech vendors believe chatbots are very or fairly effective as a marketing tactic. However, only 10 percent of surveyed B2B tech buyers say they are very or fairly likely to respond to a chatbot. An overwhelming 69 percent of buyer respondents claim it is not likely at all that they would respond to a chatbot.
How effective are chatbots (according to business-to-business (B2B) technology buyers and vendors)?
Characteristic
Very likely /effective
Fairly likely /effective
Somewhat likely /effective
Not at all likely /effective
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TrustRadius. (November 10, 2020). How effective are chatbots (according to business-to-business (B2B) technology buyers and vendors)? [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/1192673/effectiveness-of-chatbots-in-b2b-tech-sales/
TrustRadius. "How effective are chatbots (according to business-to-business (B2B) technology buyers and vendors)?." Chart. November 10, 2020. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/1192673/effectiveness-of-chatbots-in-b2b-tech-sales/
TrustRadius. (2020). How effective are chatbots (according to business-to-business (B2B) technology buyers and vendors)?. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/1192673/effectiveness-of-chatbots-in-b2b-tech-sales/
TrustRadius. "How Effective Are Chatbots (According to Business-to-business (B2b) Technology Buyers and Vendors)?." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1192673/effectiveness-of-chatbots-in-b2b-tech-sales/
TrustRadius, How effective are chatbots (according to business-to-business (B2B) technology buyers and vendors)? Statista, https://www.statista.com/statistics/1192673/effectiveness-of-chatbots-in-b2b-tech-sales/ (last visited September 13, 2024)
How effective are chatbots (according to business-to-business (B2B) technology buyers and vendors)? [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1192673/effectiveness-of-chatbots-in-b2b-tech-sales/
