Try our corporate solution for free!

Mobile ad fraud activity worldwide 2020, by fraud type

Distribution of mobile ad fraud activity worldwide between January and August 2020, by fraud type

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$708 USD / Year

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

December 2020

Region

Worldwide

Survey time period

January to August 2020

Special properties

based on Adjust’s Fraud Prevention Suite, wider industry metrics may vary

Supplementary notes

The source provides the following definitions:
- software development kit (SDK) spoofing: the creation of legitimate-looking installs with data of real devices without the presence of any actual installs,
- click spamming: a type of advertising fraud that happens when a fraudster executes clicks for users who haven’t made them,
- click injection: a sophisticated form of click-spamming., by publishing (or having access to) an Android app which listens to "install broadcasts," fraudsters detect when other apps are downloaded and trigger clicks before an install completes. The fraudster then receives credit for installs as a consequence.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on " Mobile marketing and advertising worldwide "

Statistics on Mobile marketing and advertising worldwide

Overview

8

Metrics

6

Programmatic

3

Ad fraud

4

Marketer perspective

6

Audience

8

Further related statistics

7
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.