Ad fraud - statistics & facts
Key insights
- Global cost of ad fraud
- 88bn USD
Detailed statistics
Digital ad fraud losses worldwide 2023-2028
- Largest ad fraud market worldwide
- North America
Detailed statistics
Economic losses due to ad fraud 2028, by region
- Share of global ad traffic that is invalid
- 11%
Detailed statistics
Invalid digital ad traffic share worldwide 2019, by region
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Other interesting statistics
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Premium Statistic
Digital channels seen as most vulnerable to ad fraud in the U.S. 2023
Digital channels seen as most vulnerable to ad fraud in the U.S. 2023
Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2023
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Premium Statistic
Global digital advertising expenditure 2014-2026
Global digital advertising expenditure 2014-2026
Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars)
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Premium Statistic
Digital advertising fraud rate worldwide 2022, by industry
Digital advertising fraud rate worldwide 2022, by industry
Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by industry
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Premium Statistic
Digital post-bid ad fraud rate worldwide 2019-2022
Digital post-bid ad fraud rate worldwide 2019-2022
Digital post-bid advertising fraud/sophisticated invalid traffic rate (SIVT) worldwide from 2019 to 2022
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Premium Statistic
Digital ad fraud rate worldwide 2022, by region
Digital ad fraud rate worldwide 2022, by region
Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by region
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Premium Statistic
Entities responsible for ad fraud mitigation in the U.S. 2023
Entities responsible for ad fraud mitigation in the U.S. 2023
Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023
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Premium Statistic
Digital retail media ad revenue of selected platforms in Latin America 2023
Digital retail media ad revenue of selected platforms in Latin America 2023
Digital retail media advertising revenue of selected e-commerce platforms in Latin America in 2023 (in millions U.S. dollars)
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Premium Statistic
Ad revenue of major digital ad sellers worldwide 2024
Ad revenue of major digital ad sellers worldwide 2024
Advertising revenue of major digital ad-selling companies worldwide in 2024 (in billion U.S. dollars)
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Premium Statistic
Digital ad fraud losses worldwide 2023-2028
Digital ad fraud losses worldwide 2023-2028
Estimated cost of digital advertising fraud worldwide in 2023 and 2028 (in billion U.S. dollars)
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Premium Statistic
Ad fraud share in digital ad spend worldwide 2023-2028
Ad fraud share in digital ad spend worldwide 2023-2028
Share of advertising fraud in digital advertising spending worldwide in 2023 and 2028
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Premium Statistic
Monthly digital ad spend in the U.S. 2023
Monthly digital ad spend in the U.S. 2023
Digital advertising spending in the United States from June 2023 to November 2023 (in billion U.S. dollars)
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Premium Statistic
Digital advertising as a share of total ad revenues in Peru 2022-2022
Digital advertising as a share of total ad revenues in Peru 2022-2022
Digital advertising as a percentage of total ad revenues in Peru from 2022 to 2027
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Premium Statistic
Digital ad fraud rate worldwide 2022, by format
Digital ad fraud rate worldwide 2022, by format
Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status
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Premium Statistic
Digital ad spend as a percentage of total ad expenditure in Latin America 2022-2024
Digital ad spend as a percentage of total ad expenditure in Latin America 2022-2024
Digital advertising spending as a percentage of total ad expenditure in Latin America from 2022 to 2024
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Premium Statistic
Cost of digital advertising fraud APAC 2018-2022
Cost of digital advertising fraud APAC 2018-2022
Wasted ad spend caused by digital ad fraud in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars)
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Premium Statistic
Change in digital retail media ad revenue in Latin America 2023, by player
Change in digital retail media ad revenue in Latin America 2023, by player
Change in digital retail media advertising revenue of selected e-commerce platforms in Latin America in 2023
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Premium Statistic
Cyber fraud incidents reported in India 2022, by leading state
Cyber fraud incidents reported in India 2022, by leading state
Number of cyber fraud cases reported across India in 2022, by leading state
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Premium Statistic
Market share of digital advertising platforms in China 2021-2023
Market share of digital advertising platforms in China 2021-2023
Share of digital ad spending in China from 2021 to 2023, by internet company
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Premium Statistic
Fraud as motive for cyber crime in India 2022, by leading state
Fraud as motive for cyber crime in India 2022, by leading state
Number of cyber crimes with motivation to defraud reported across India in 2022, by leading state
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Premium Statistic
Distribution of digital advertising spending in Chile 2023, by format
Distribution of digital advertising spending in Chile 2023, by format
Distribution of digital advertising spending in Chile in 2023, by format
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Premium Statistic
Digital ad spend growth 2021-2026, by format
Digital ad spend growth 2021-2026, by format
Change in digital advertising spending worldwide from 2021 to 2026, by format
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Premium Statistic
Digital advertising spending in the UK 2008-2022
Digital advertising spending in the UK 2008-2022
Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2022 (in billion GBP)
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Premium Statistic
Number of cleared cyber crime cases in Japan 2022, by type
Number of cleared cyber crime cases in Japan 2022, by type
Number of cleared cyber crime cases in Japan in 2022, by type
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Premium Statistic
Share of digital ad spend in selected countries in Latin America 2023, by format
Share of digital ad spend in selected countries in Latin America 2023, by format
Distribution of digital advertising spending in selected countries in Latin America in 2023, by format
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Premium Statistic
Number of cleared cyber crime cases in Japan 2013-2022
Number of cleared cyber crime cases in Japan 2013-2022
Number of cleared cyber crime cases in Japan from 2013 to 2022
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Premium Statistic
Digital ad spend in Europe 2022, by format
Digital ad spend in Europe 2022, by format
Digital advertising spending in Europe in 2022, by format (in billion euros)
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Premium Statistic
Digital retail media ad spend in Europe 2019-2026
Digital retail media ad spend in Europe 2019-2026
Digital retail media advertising spending in Europe from 2019 to 2026 (in billion euros)
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Premium Statistic
Economic losses due to ad fraud worldwide 2023, by format
Economic losses due to ad fraud worldwide 2023, by format
Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format
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Premium Statistic
Ad spending of traditional & digital media France 2018-2023
Ad spending of traditional & digital media France 2018-2023
Advertising spending of traditional media and digital media in France from 2018 to 2023 (in billion euros)
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Companies with fastest-growing digital ad revenue worldwide 2022
Companies with fastest-growing digital ad revenue worldwide 2022
Companies with fastest-growing digital advertising revenue worldwide in 2022
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Digital ad spend in Argentina 2016-2022
Digital ad spend in Argentina 2016-2022
Digital advertising spending in Argentina from 2016 to 2022 (in billion Argentine pesos)
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Premium Statistic
Digital share in ad spend in Argentina 2016-2022
Digital share in ad spend in Argentina 2016-2022
Share of digital in advertising spending in Argentina from 2016 to 2022
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Premium Statistic
Argentina: digital ad spend growth 2017-2022
Argentina: digital ad spend growth 2017-2022
Change in digital advertising expenditure in Argentina from 2017 to 2022
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Digital ad spend in Germany 2023, by device
Digital ad spend in Germany 2023, by device
Digital advertising spending in Germany in 2023, by device (in billion euros)
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Premium Statistic
Digital signage advertising market size in Japan 2022-2027
Digital signage advertising market size in Japan 2022-2027
Annual spending on digital signage advertising media in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Premium Statistic
Spending on digital advertising in South Korea 2023, by advertising format
Spending on digital advertising in South Korea 2023, by advertising format
Annual spending on digital advertising in South Korea in 2023, by advertising format (in billion U.S. dollars)
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Basic Statistic
Digital advertising revenue in India 2018-2025
Digital advertising revenue in India 2018-2025
Digital advertising revenue in India from 2018 to 2022, with a forecast until 2025 (in billion Indian rupees)
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Premium Statistic
Economic losses due to ad fraud 2028, by region
Economic losses due to ad fraud 2028, by region
Distribution of economic losses due to digital advertising fraud worldwide in 2028, by region
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Premium Statistic
Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenues of major internet companies worldwide in 2023 and 2027 (in billion U.S. dollars)
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Premium Statistic
Programmatic ad spend as a share of total digital ad expenditure in Chile 2018-2023
Programmatic ad spend as a share of total digital ad expenditure in Chile 2018-2023
Programmatic advertising spending as a percentage of total digital ad expenditure in Chile from 2018 to 2023
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Premium Statistic
Top Cyber Monday advertisers in Chile 2022, by estimated digital ad spending
Top Cyber Monday advertisers in Chile 2022, by estimated digital ad spending
Leading advertisers in Chile during Cyber Monday season in 2022, by estimated digital ad spending (in million Chilean pesos)
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Premium Statistic
Mobile ad spending share of the digital advertising industry in France 2017-2027
Mobile ad spending share of the digital advertising industry in France 2017-2027
Mobile ad spending share of the digital advertising industry in France 2017-2027
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Premium Statistic
Digital advertising spending change in Canada 2023-2025
Digital advertising spending change in Canada 2023-2025
Digital advertising expenditure growth in Canada from 2023 to 2025
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Premium Statistic
Digital advertising spending worldwide 2021-2026
Digital advertising spending worldwide 2021-2026
Digital advertising spending worldwide from 2021 to 2026 (in billion U.S. dollars)
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Premium Statistic
Share of online retail media ad revenue in Latin America 2023, by player
Share of online retail media ad revenue in Latin America 2023, by player
Distribution of digital retail media advertising revenue in Latin America in 2023, by player
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Premium Statistic
Leading digital retail media networks in Europe 2023, by ad revenue
Leading digital retail media networks in Europe 2023, by ad revenue
Leading digital retail media networks in Europe in 2023, by advertising revenue (in million U.S. dollars)
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Premium Statistic
Share of CMOs who want to increase vs. decrease digital ad spend 2023, by format
Share of CMOs who want to increase vs. decrease digital ad spend 2023, by format
Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023
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Premium Statistic
Digital advertising spending in Peru 2014-2023
Digital advertising spending in Peru 2014-2023
Digital advertising spending in Peru from 2014 to 2023 (in million U.S. dollars)
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Premium Statistic
Change in digital advertising spending in Peru 2015-2023
Change in digital advertising spending in Peru 2015-2023
Change in digital advertising spending in Peru from 2015 to 2023
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Premium Statistic
Share of digital in global ad spend 2021-2026
Share of digital in global ad spend 2021-2026
Share of digital in advertising spending worldwide from 2021 to 2026
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