Amazon Prime Day: share of consumers likely to shop in the U.S. 2021, by age

Published by
Stephanie Chevalier,
Mar 15, 2023
Amazon Prime Day is a two-day shopping event originally conceived to celebrate the retail giant's birthday. In 2021, Amazon Prime Day will be held in June 21, and already about one-third of U.S. consumers are planning to shop on this day. According to the findings of a recent survey, those in the age bracket 35-54 were most likely to shop on Amazon Prime Day. Among older adults (aged 55 and over), only 17 percent of survey respondents expected to take part in the event.

Share of consumers who are likely to shop on Amazon Prime Day in the United States in 2021, by age

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Release date

June 2021

Region

United States

Survey time period

May 5-31, 2021

Number of respondents

1,317 respondents

Supplementary notes

The original question was phrased by the source as follows: "During which of these events do you expect to shop this year?"

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