During 2021 Amazon Prime Day, for about half of male consumers who expected to shop during the event, consumer electronics were the most popular category to shop for (at 46 percent). According to the results of a recent survey, the most popular category female consumers were likely to shop for was clothing and accessories, which were selected by 42 percent of respondents.
Amazon Prime Day is a two-day shopping event organized in celebration of the retail giant Amazon's birthday. In 2021, the event will start on June 21.
Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by gender
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Female
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InMobi. (June 16, 2021). Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by gender [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1244785/amazon-prime-day-categories-expected-to-shop-for-united-states-by-gender/
InMobi. "Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by gender." Chart. June 16, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1244785/amazon-prime-day-categories-expected-to-shop-for-united-states-by-gender/
InMobi. (2021). Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by gender. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1244785/amazon-prime-day-categories-expected-to-shop-for-united-states-by-gender/
InMobi. "Share of Consumers Expecting to Shop for Selected Product Categories during Amazon Prime Day in The United States in 2021, by Gender." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1244785/amazon-prime-day-categories-expected-to-shop-for-united-states-by-gender/
InMobi, Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by gender Statista, https://www.statista.com/statistics/1244785/amazon-prime-day-categories-expected-to-shop-for-united-states-by-gender/ (last visited July 27, 2024)
Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by gender [Graph], InMobi, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1244785/amazon-prime-day-categories-expected-to-shop-for-united-states-by-gender/