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Amazon Prime Day: categories consumers shop for in the U.S. 2021, by age

Published by
Stephanie Chevalier,
Mar 15, 2023
Home goods, clothing and accessories were the most popular product categories for younger generations (aged 18-34) who were looking to shop during Amazon Prime Day in 2021 in the United States. According to the findings of a recent survey, those aged between 35 and 54 were more likely to purchase consumer electronics on Amazon Prime Day.

Amazon Prime Day is a two-day shopping event organized in celebration of the retail giant Amazon's birthday. In 2021, the event will start on June 21.

Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by age

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InMobi
Release date

June 2021

Region

United States

Survey time period

May 5-31, 2021

Number of respondents

331 respondents

Supplementary notes

The original question was phrased by the source as follows: "What do you expect to shop for during Amazon Prime Day?"

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