Home goods, clothing and accessories were the most popular product categories for younger generations (aged 18-34) who were looking to shop during Amazon Prime Day in 2021 in the United States. According to the findings of a recent survey, those aged between 35 and 54 were more likely to purchase consumer electronics on Amazon Prime Day.
Amazon Prime Day is a two-day shopping event organized in celebration of the retail giant Amazon's birthday. In 2021, the event will start on June 21.
Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by age
Characteristic
18-34
35-54
55+
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InMobi. (June 16, 2021). Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by age [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1244857/amazon-prime-day-categories-expected-to-shop-for-united-states-by-age/
InMobi. "Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by age." Chart. June 16, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1244857/amazon-prime-day-categories-expected-to-shop-for-united-states-by-age/
InMobi. (2021). Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by age. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1244857/amazon-prime-day-categories-expected-to-shop-for-united-states-by-age/
InMobi. "Share of Consumers Expecting to Shop for Selected Product Categories during Amazon Prime Day in The United States in 2021, by Age." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1244857/amazon-prime-day-categories-expected-to-shop-for-united-states-by-age/
InMobi, Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by age Statista, https://www.statista.com/statistics/1244857/amazon-prime-day-categories-expected-to-shop-for-united-states-by-age/ (last visited July 27, 2024)
Share of consumers expecting to shop for selected product categories during Amazon Prime Day in the United States in 2021, by age [Graph], InMobi, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1244857/amazon-prime-day-categories-expected-to-shop-for-united-states-by-age/