Sweden: perception of advertising among children by media channel 2016

This statistic shows a survey on the perception of advertising among children in Sweden in 2016, by media channel. During the survey period, 57 percent of the Swedish respondents stated to like advertising in cinemas.

To what extent do you like or dislike advertising depending on the following media channels?

Characteristic	I like advertising through this mediachannel	I dislike advertising through this mediachannel	Don't know
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Release date

September 2016

More information

Region

Sweden

Survey time period

February 10, 2016 to February 18, 2016

Number of respondents

1,087 respondents

Age group

8-15 years

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "Reklam finns i olika mediekanaler. Vi undrar i vilken utsträckning du gillar, eller ogillar, reklam i nedanstående kanaler?"

Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.

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