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| Use social networks to research products | Say the chance to buy something on a social network would motivate them to purchase | |
|---|---|---|
| 16-24 | 39% | 7% |
| 25-34 | 45% | 13% |
| 35-45 | 36% | 7% |
| 45-54 | 25% | 4% |
| 55-64 | 15% | 3% |
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This statistic presents the share of Facebook users in the United States who use social media for brand research, sorted by age group. As of the third quarter of 2016, 39 percent of responding Facebook users aged 16 to 24 years stated that they used social networks to research products.
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