This statistic presents the share of Facebook users in the United States who use social media for brand research, sorted by age group. As of the third quarter of 2016, 39 percent of responding Facebook users aged 16 to 24 years stated that they used social networks to research products.
Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
Characteristic
Use social networks to research products
Say the chance to buy something on a social network would motivate them to purchase
Original question: Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services? // When shopping online, which of the following things would increase your likelihood of buying a product?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
GWI. (October 10, 2016). Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group [Graph]. In Statista. Retrieved August 11, 2022, from https://www.statista.com/statistics/617575/researching-brands-on-social-media-motivation-by-age/
GWI. "Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group." Chart. October 10, 2016. Statista. Accessed August 11, 2022. https://www.statista.com/statistics/617575/researching-brands-on-social-media-motivation-by-age/
GWI. (2016). Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group. Statista. Statista Inc.. Accessed: August 11, 2022. https://www.statista.com/statistics/617575/researching-brands-on-social-media-motivation-by-age/
GWI. "Share of Facebook Users in The United States Who Use Social Media for Brand Research as of 3rd Quarter 2016, by Age Group." Statista, Statista Inc., 10 Oct 2016, https://www.statista.com/statistics/617575/researching-brands-on-social-media-motivation-by-age/
GWI, Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group Statista, https://www.statista.com/statistics/617575/researching-brands-on-social-media-motivation-by-age/ (last visited August 11, 2022)
