Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group

Social media usage for brand research among U.S. Facebook users 2016, by age group This statistic presents the share of Facebook users in the United States who use social media for brand research, sorted by age group. As of the third quarter of 2016, 39 percent of responding Facebook users aged 16 to 24 years stated that they used social networks to research products.
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Use social networks to research productsSay the chance to buy something on a social network would motivate them to purchase
16-2439%7%
25-3445%13%
35-4536%7%
45-5425%4%
55-6415%3%
Use social networks to research productsSay the chance to buy something on a social network would motivate them to purchase
16-2439%7%
25-3445%13%
35-4536%7%
45-5425%4%
55-6415%3%
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Description Source More information
This statistic presents the share of Facebook users in the United States who use social media for brand research, sorted by age group. As of the third quarter of 2016, 39 percent of responding Facebook users aged 16 to 24 years stated that they used social networks to research products.
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Release date
October 2016
Region
United States
Survey time period
3rd quarter 2016
Age group
16-64 years
Special properties
active social media users; excl. China
Supplementary notes
Original question: Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services? // When shopping online, which of the following things would increase your likelihood of buying a product?

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