This statistic presents the share of Facebook users in the United States who use social media for brand research, sorted by age group. As of the third quarter of 2016, 39 percent of responding Facebook users aged 16 to 24 years stated that they used social networks to research products.
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- Social Media & User-Generated Content›
Social media usage for brand research among U.S. Facebook users 2016, by age group
Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
This statistic presents the share of Facebook users in the United States who use social media for brand research, sorted by age group. As of the third quarter of 2016, 39 percent of responding Facebook users aged 16 to 24 years stated that they used social networks to research products.
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| Use social networks to research products | Say the chance to buy something on a social network would motivate them to purchase | |
|---|---|---|
| 16-24 | 39% | 7% |
| 25-34 | 45% | 13% |
| 35-45 | 36% | 7% |
| 45-54 | 25% | 4% |
| 55-64 | 15% | 3% |
| Use social networks to research products | Say the chance to buy something on a social network would motivate them to purchase | |
|---|---|---|
| 16-24 | 39% | 7% |
| 25-34 | 45% | 13% |
| 35-45 | 36% | 7% |
| 45-54 | 25% | 4% |
| 55-64 | 15% | 3% |
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This statistic presents the share of Facebook users in the United States who use social media for brand research, sorted by age group. As of the third quarter of 2016, 39 percent of responding Facebook users aged 16 to 24 years stated that they used social networks to research products.
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- Release date
- October 2016
- Region
- United States
- Survey time period
- 3rd quarter 2016
- Age group
- 16-64 years
- Special properties
- active social media users; excl. China
- Supplementary notes
- Original question: Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services? // When shopping online, which of the following things would increase your likelihood of buying a product?
More information
- Region
- United States
- Survey time period
- 3rd quarter 2016
- Age group
- 16-64 years
- Special properties
- active social media users; excl. China
- Supplementary notes
- Original question: Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services? // When shopping online, which of the following things would increase your likelihood of buying a product?
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