Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group

Social media usage for brand research among U.S. Facebook users 2016, by age group This statistic presents the share of Facebook users in the United States who use social media for brand research, sorted by age group. As of the third quarter of 2016, 39 percent of responding Facebook users aged 16 to 24 years stated that they used social networks to research products.
Show more
Loading statistic...
Use social networks to research productsSay the chance to buy something on a social network would motivate them to purchase
16-2439%7%
25-3445%13%
35-4536%7%
45-5425%4%
55-6415%3%
Use social networks to research productsSay the chance to buy something on a social network would motivate them to purchase
16-2439%7%
25-3445%13%
35-4536%7%
45-5425%4%
55-6415%3%

© Statista 2018

Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic presents the share of Facebook users in the United States who use social media for brand research, sorted by age group. As of the third quarter of 2016, 39 percent of responding Facebook users aged 16 to 24 years stated that they used social networks to research products.
Show more
Release date
October 2016
Region
United States
Survey time period
3rd quarter 2016
Age group
16-64 years
Special properties
active social media users; excl. China
Supplementary notes
Original question: Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services? // When shopping online, which of the following things would increase your likelihood of buying a product?

Statista Accounts: Access All Statistics. Starting from $588 / Year

Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Social commerce

All Information
in one Presentation

Social commerce

Everything On "Social commerce" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Social commerce"

  • Influence
  • Brand product pages
  • Facebook
The most important statistics
  • Pinterest
  • Instagram
Statista for your company

Saves time and money: instant access to this and 1 million more statistics.
Access to dossiers, industry reports and many other studies.

Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.