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YouTube influencer marketing campaign objectives in the U.S. & Canada 2020

Distribution of YouTube influencer marketing campaigns in the United States and Canada in 2020, by objective

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Release date

August 2021

Region

Canada, United States

Survey time period

2020

Special properties

only within top five industries by spending: tech, gaming, food & drink, beauty, fashion / only brands and companies that activated campaigns with sponsored content achieving at least 10,000 views

Supplementary notes

Methodology: The data presented was collected from over 20,000,000 YouTube videos. All of the YouTube influencer data that is contained in this report was captured by the NeoReach Social Intelligence API. Videos were required to comply with proper FTC disclosure regulations. The analysis included sponsored YouTube videos posted between the months January through December 2020. The data was further refined to target YouTube videos of influencers located in the United States and Canada. Of the selection of YouTube videos which met these criteria, the data showcases only those brands and companies that activated campaigns with sponsored content achieving at least 10,000 views. The resulting data set consisted of over 31,300 YouTube videos. Therefore, the data does not include all sponsored content on YouTube during the 2020 calendar year. However, it does include the top spending brands and industries for influencer marketing on YouTube for the 2020 period.

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Statistics on "Influencer marketing in the United States"

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