In 2022, the most used type of advertising campaign among technology brands on YouTube for sponsored content achieving at least 10,000 views in the United States and Canada was the promotional code - with almost 51 percent of brands utilizing it for their marketing purposes. At the same time, contest and giveaways comprised of under one percent among the tech brands' campaign types.
Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by objective
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Methodology:All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.
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NeoReach. (January 23, 2023). Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by objective [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1267333/youtube-influencer-marketing-objectives/
NeoReach. "Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by objective." Chart. January 23, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1267333/youtube-influencer-marketing-objectives/
NeoReach. (2023). Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by objective. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1267333/youtube-influencer-marketing-objectives/
NeoReach. "Distribution of Youtube Influencer Marketing Campaigns for Tech Brands in The United States and Canada in 2022, by Objective." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/1267333/youtube-influencer-marketing-objectives/
NeoReach, Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by objective Statista, https://www.statista.com/statistics/1267333/youtube-influencer-marketing-objectives/ (last visited September 01, 2024)
Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by objective [Graph], NeoReach, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/1267333/youtube-influencer-marketing-objectives/