Holiday season retail e-commerce market share in the United States in 2015 and 2016

U.S. holiday season e-retailer sales market share 2015-2016 This statistic presents the holiday season retail e-commerce market share in the United States in 2015 and 2016. In the most recently measured period, Amazon accounted for 38 percent of U.S. e-retail sales in November and December 2016.
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20152016
Amazon37.9%38%
Best Buy3.5%3.9%
Target2.6%2.7%
Walmart2.8%2.6%
Macy's2.5%2.4%
Apple1.7%2.4%
Nordstrom2.6%2.3%
Kohl's1.6%1.6%
Home Depot1%1.1%
J.Crew1%0.9%
20152016
Amazon37.9%38%
Best Buy3.5%3.9%
Target2.6%2.7%
Walmart2.8%2.6%
Macy's2.5%2.4%
Apple1.7%2.4%
Nordstrom2.6%2.3%
Kohl's1.6%1.6%
Home Depot1%1.1%
J.Crew1%0.9%
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This statistic presents the holiday season retail e-commerce market share in the United States in 2015 and 2016. In the most recently measured period, Amazon accounted for 38 percent of U.S. e-retail sales in November and December 2016.
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Release date
January 2017
Region
United States
Survey time period
November 1 to December 29, 2015 and 2016
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Holiday season e-commerce in the United States
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Statistics on "Holiday season e-commerce in the United States"
  • Overview
  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
  • Cyber Monday
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