According to a survey of social media users aged between 16 and 34 years old in the United States, as of April 2021, almost 29 percent of respondents reported unfollowing social media influencers or public figures because they grew bored of their content. The shifting of personal interests played a role in users' decisions to unfollow, with 24.5 percent of respondents reporting this as one of their main reason. The lack of trust in the content produced was also among the most reported reasons for social media users to unfollow influencers and public figures.
Reasons for social media users in the United States to unfollow an influencer or public figure as of April 2021
Original question: "What is typically the main reason you unfollow an influencer or public figure on social media?"
The source provides the following information about the respondents:
- age group split: 16-17 - 2.7 percent, 18-24 -29.1 percent, 25-34 - 68.2 percent;
- gender split: women - 57.2 percent, men - 42.8 percent.
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GRIN. (April 21, 2021). Reasons for social media users in the United States to unfollow an influencer or public figure as of April 2021 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1274995/us-reasons-unfollow-influencers/
GRIN. "Reasons for social media users in the United States to unfollow an influencer or public figure as of April 2021." Chart. April 21, 2021. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1274995/us-reasons-unfollow-influencers/
GRIN. (2021). Reasons for social media users in the United States to unfollow an influencer or public figure as of April 2021. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1274995/us-reasons-unfollow-influencers/
GRIN. "Reasons for Social Media Users in The United States to Unfollow An Influencer or Public Figure as of April 2021." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/1274995/us-reasons-unfollow-influencers/
GRIN, Reasons for social media users in the United States to unfollow an influencer or public figure as of April 2021 Statista, https://www.statista.com/statistics/1274995/us-reasons-unfollow-influencers/ (last visited December 14, 2024)
Reasons for social media users in the United States to unfollow an influencer or public figure as of April 2021 [Graph], GRIN, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/1274995/us-reasons-unfollow-influencers/