Leading Super Bowl LV ads 2021, by share of voice
Among the Super Bowl LV ads, Mountain Dew's John Cena-starring "Major Melon Bottle Count" was the one with the highest digital share of voice as of February 8, 2021, with 21.78 percent. Amazon's "Alexa's Body" ad, boasting a turn from Michael B. Jordan in promoting the Seattle-based giant's Echo device, followed with 13.95 percent, while Jeep's "The Middle" came in third with 10.64 percent. Other star-studded ads that made the top 10 included Cadillac's own take on an "Edward Scissorhands" sequel featuring Winona Ryder and Timothée Chalamet, and State Farm's Drake-assisted "Drake From State Farm."