In 2021, every tenth surveyed entertainment brand in Russia planned to increase its interactive advertising spending by more than 50 percent in comparison to the previous year. In the fast-moving consumer goods (FMCG) sector, over 40 percent of companies expected their digital ad budget to remain on the same level as in 2020.
How will your brand's interactive advertising budget change in 2021 compared to 2020?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Russia. (April 6, 2022). How will your brand's interactive advertising budget change in 2021 compared to 2020? [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/1194936/online-ad-budget-growth-by-sector-russia/
IAB Russia. "How will your brand's interactive advertising budget change in 2021 compared to 2020?." Chart. April 6, 2022. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/1194936/online-ad-budget-growth-by-sector-russia/
IAB Russia. (2022). How will your brand's interactive advertising budget change in 2021 compared to 2020?. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/1194936/online-ad-budget-growth-by-sector-russia/
IAB Russia. "How Will Your Brand's Interactive Advertising Budget Change in 2021 Compared to 2020?." Statista, Statista Inc., 6 Apr 2022, https://www.statista.com/statistics/1194936/online-ad-budget-growth-by-sector-russia/
IAB Russia, How will your brand's interactive advertising budget change in 2021 compared to 2020? Statista, https://www.statista.com/statistics/1194936/online-ad-budget-growth-by-sector-russia/ (last visited December 10, 2024)
How will your brand's interactive advertising budget change in 2021 compared to 2020? [Graph], IAB Russia, April 6, 2022. [Online]. Available: https://www.statista.com/statistics/1194936/online-ad-budget-growth-by-sector-russia/
