During a survey carried out among adult U.S. consumers, it was found that ads on the open internet were more relevant and more impactful than ads encountered within walled gardens such as Facebook, Instagram, YouTube, or Amazon. Amazon beat the open internet only when the interviewees were asked where they were more likely to find ads that would make them immediately make a purchase.
Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020
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Statistics
OpenX. (March 11, 2020). Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020 [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1294541/effectiveness-ads-open-web-walled-gardens-usa/
OpenX. "Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020." Chart. March 11, 2020. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1294541/effectiveness-ads-open-web-walled-gardens-usa/
OpenX. (2020). Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1294541/effectiveness-ads-open-web-walled-gardens-usa/
OpenX. "Effectiveness of Ads on The Open Internet versus within Walled Gardens According to Consumers in The United States as of January 2020." Statista, Statista Inc., 11 Mar 2020, https://www.statista.com/statistics/1294541/effectiveness-ads-open-web-walled-gardens-usa/
OpenX, Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020 Statista, https://www.statista.com/statistics/1294541/effectiveness-ads-open-web-walled-gardens-usa/ (last visited April 27, 2024)
Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020 [Graph], OpenX, March 11, 2020. [Online]. Available: https://www.statista.com/statistics/1294541/effectiveness-ads-open-web-walled-gardens-usa/