Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021

Published by Michele Majidi, Jan 6, 2023
A survey conducted in December 2021 showed that 28 percent of respondents in the United States felt positive about having ads targeted to them based on their personal information. In comparison, 16 percent had negative feelings about targeted ads at that time.

Share of TV viewers who feel comfortable with ads targeted to them based on their personal information in the United States as of December 2021

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Release date

February 2022

Region

United States

Survey time period

December 2021

Number of respondents

3,038 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "How do you feel about having ads targeting you based upon information about you?"

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Overview

6

Advertising perception

4

Advertising consumption

6

Targeted advertising

5

Advertising in news

5

Advertising in mobile apps

4

Perception of social issues

8

Perception of diversity

3

LGBTQ+ advertising perception

4

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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