In 2021, travel was the industry with the highest share of connected TV (CTV) in video advertising impressions worldwide, at 63 percent. Automotive and quick-service restaurants (QSR) followed, with 60 percent and 58 percent, respectively.
Industries with the highest share of connected TV (CTV) in video advertising impressions worldwide in 2021
Methodology: data based on an analysis of 286 billion video ad impressions served on the source's platform, across mobile, desktop, CTV devices, and social platforms.
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Innovid. (May 11, 2022). Industries with the highest share of connected TV (CTV) in video advertising impressions worldwide in 2021 [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1308048/industries-ctv-share/
Innovid. "Industries with the highest share of connected TV (CTV) in video advertising impressions worldwide in 2021." Chart. May 11, 2022. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1308048/industries-ctv-share/
Innovid. (2022). Industries with the highest share of connected TV (CTV) in video advertising impressions worldwide in 2021. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1308048/industries-ctv-share/
Innovid. "Industries with The Highest Share of Connected Tv (Ctv) in Video Advertising Impressions Worldwide in 2021." Statista, Statista Inc., 11 May 2022, https://www.statista.com/statistics/1308048/industries-ctv-share/
Innovid, Industries with the highest share of connected TV (CTV) in video advertising impressions worldwide in 2021 Statista, https://www.statista.com/statistics/1308048/industries-ctv-share/ (last visited October 05, 2024)
Industries with the highest share of connected TV (CTV) in video advertising impressions worldwide in 2021 [Graph], Innovid, May 11, 2022. [Online]. Available: https://www.statista.com/statistics/1308048/industries-ctv-share/