Level of concern over ad fraud in CTV/OTT advertising in the U.S. 2022
According to a survey conducted among United States marketers involved in decision-making for connected TV (CTV) and over-the-top (OTT) advertising in March 2022, 85 percent of respondents stated they were very or somewhat concerned over ad fraud. The share of respondents saying they were not too concerned or not concerned at all amounted to 16 percent.