Share of linear TV impressions served by top advertisers U.S. 2022, by age group
It was calculated that linear TV advertising impressions from the top 10 advertisers in the United States served to audiences below the age of 44 was lower than the national average of such impressions served in the first quarter of 2022. At the same time, linear TV ad impressions reached more viewers aged 55 and older, indicating a disparity in the distribution of and exposure to linear TV ads dependent on age groups.