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Advertising spend forecast in Russia 2022-2024, by scenario

Published by Statista Research Department, Jun 13, 2022
Russia's advertising spending was forecast to reach 3.55 billion U.S. dollars in 2022 under the moderate scenario adjusted to the Russia-Ukraine war. To compare, under the severe scenario, the expenditure was expected to fall below three billion U.S. dollars in the same year.

Forecast media advertising expenditure in Russia from 2022 to 2024, by scenario (in billion U.S. dollars)

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Source

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Release date

March 2022

Region

Russia

Survey time period

March 2022

Supplementary notes

According to the source, the moderate scenario is its official estimate, while the severe scenario "would apply if the war in Ukraine lasts an exceptionally long time." The source specified that the figures were converted to U.S. dollars using the exchange rate of 1 U.S. dollar = 126.4586 Russian rubles.
All figures are forecast.
The figures include digital, directories, magazines, newspapers, out-of-home (OOH), radio, and TV advertising.

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Statistics on " Advertising in Russia "

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Statistics on Advertising in Russia

Overview

7

Television advertising

6

Radio advertising

6

Out-of-home advertising

8

Press advertising

7

Digital advertising

7

Advertisers and their strategies

6

Consumer behavior

3

Further related statistics

21

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Topics

Advertising in RussiaAdvertising in BRIC countriesDigital advertising in RussiaBrands and agencies responding to war in UkraineAdvertising in Hungary
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