Trade services accounted for approximately one quarter of the press advertising expenditure in Russia in 2021, which was the largest share compared to other product categories. The clothing and shoes industry followed with 11 percent of the total budget.
Share of the press advertising budget in Russia in 2021, by product category
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Statistics on Advertising in Russia
Overview
7
- Premium Statistic Advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Advertising spend forecast in Russia 2022-2024, by scenario
- Premium Statistic Advertising market growth in Russia 2010-2022
- Premium Statistic Advertising spending distribution in Russia 2000-2021, by channel
- Premium Statistic TV & digital advertising market share in Russia 2021-2025
- Premium Statistic Advertising spending in Russia 2021, by content type
- Premium Statistic Advertising market share in Russia 2021, by industry
Television advertising
6
- Premium Statistic Ranking of TV advertisers in Russia 2021, by spending
- Premium Statistic Ranking of TV advertisers in Russia 2021, by GRP
- Premium Statistic TV advertising share in Russia 2021, by product category
- Premium Statistic Number of advertisers and brands on TV in Russia 2022
- Premium Statistic Change in TV advertiser count in Russia monthly 2022
- Premium Statistic Largest TV advertisers in Russia 2021-2022, by spending share
Radio advertising
6
- Premium Statistic Reach of audio advertising in Russia 2017-2027, by segment
- Premium Statistic Radio advertising expenditure in Russia 2013-2021
- Premium Statistic Radio ad budget share in companies among regional advertisers in Russia 2021
- Premium Statistic Radio advertising share in Russia 2021, by product category
- Premium Statistic Key features of radio ads for regional advertisers in Russia 2021
- Premium Statistic Most popular radio ad formats among regional advertisers in Russia 2020-2021
Out-of-home advertising
8
- Premium Statistic OOH advertising expenditure in Russia 2021, by segment
- Premium Statistic DOOH share in OOH ad revenue in Russia 2018-2021
- Premium Statistic Outdoor advertising market growth in Russia 2017-2021
- Premium Statistic Outdoor advertising market growth in Russia 2021, by type
- Premium Statistic Outdoor advertising share in Russia 2021, by product category
- Premium Statistic Cinema advertising expenditure in Russia 2014-2021
- Premium Statistic Leading outdoor advertisers in Russia 2021, by spending
- Premium Statistic Highest-earning OOH advertising operators in Russia 2021
Press advertising
7
- Premium Statistic Reach of print advertisement in Russia 2017-2026, by segment
- Premium Statistic Press advertising expenditure in Russia 2016-2021, by segment
- Premium Statistic Magazine advertising expenditure in Russia 2017-2021
- Premium Statistic Newspaper advertising expenditure in Russia 2017-2021
- Premium Statistic Press advertising expenditure growth in Russia 2021, by medium
- Premium Statistic Central press advertising expenditure in Russia H1 2021, by medium
- Premium Statistic Press advertising share in Russia 2021, by product category
Digital advertising
7
- Premium Statistic Digital ad spending forecast in Russia 2019-2024
- Premium Statistic Online advertising and marketing revenue in Russia 2021, by segment
- Premium Statistic TV & digital advertising market share in Russia 2021-2025
- Premium Statistic Advertising spending distribution in Russia 2000-2021, by channel
- Premium Statistic Digital advertising market growth in Russia 2021, by channel
- Premium Statistic Programmatic ad spend in Russia 2017-2026
- Premium Statistic Leading online advertisers in Russia 2021, by budget
Advertisers and their strategies
6
- Premium Statistic Leading advertisers in Russia 2021, by budget
- Basic Statistic Leading international advertisers in Russia 2021
- Premium Statistic Share of advertisers leaving Russia due to the war in Ukraine 2022, by category
- Premium Statistic Advertising agency ranking in Russia 2021, by media buying
- Premium Statistic Number of ad channels used by companies in Russia 2021, by sector
- Premium Statistic Digital marketing instruments used by companies in Russia 2022
Consumer behavior
3
Further related statistics
18
- Print advertising revenue in Hungary 2010-2021
- Growth in newspaper advertisement expenditure in MENA 2010-2024
- Magazine ad expenditure in MENA 2010-2024
- U.S. consumers who purchased products after seeing a print ad in 2017
- Canada: community newspaper inserts advertising revenue 2011-2019
- Canada: community newspaper classified advertising revenue 2010-2020
- Print advertising spending in the United Kingdom (UK) 2007-2012, by format
- Mexico: fastest growing ad categories during COVID-19
- U.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- Share of print media advertising expenditure in Finland 2015-2019, by type
- Growth in total advertisement expenditure in MENA 2010-2024
- Charity press advertising expenditure in the UK 2007-2016
- Canada: local community newspaper advertising revenue 2010-2018
- Print advertising expenditure in the United Kingdom (UK) 2007-2019
- Canada: community newspaper advertising revenue 2005-2019
- Reasons to look at flyers in the Netherlands 2016-2018
- U.S. consumers who purchased products after seeing a print ad in 2017, by age
- Radio advertising share in Russia 2021, by type
Further Content: You might find this interesting as well
Statistics
- Print advertising revenue in Hungary 2010-2021
- Growth in newspaper advertisement expenditure in MENA 2010-2024
- Magazine ad expenditure in MENA 2010-2024
- U.S. consumers who purchased products after seeing a print ad in 2017
- Canada: community newspaper inserts advertising revenue 2011-2019
- Canada: community newspaper classified advertising revenue 2010-2020
- Print advertising spending in the United Kingdom (UK) 2007-2012, by format
- Mexico: fastest growing ad categories during COVID-19
- U.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- Share of print media advertising expenditure in Finland 2015-2019, by type
- Growth in total advertisement expenditure in MENA 2010-2024
- Charity press advertising expenditure in the UK 2007-2016
- Canada: local community newspaper advertising revenue 2010-2018
- Print advertising expenditure in the United Kingdom (UK) 2007-2019
- Canada: community newspaper advertising revenue 2005-2019
- Reasons to look at flyers in the Netherlands 2016-2018
- U.S. consumers who purchased products after seeing a print ad in 2017, by age
- Radio advertising share in Russia 2021, by type
Russian Association of Communication Agencies. (March 16, 2022). Share of the press advertising budget in Russia in 2021, by product category [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1241418/press-advertising-share-by-product-category-russia/
Russian Association of Communication Agencies. "Share of the press advertising budget in Russia in 2021, by product category." Chart. March 16, 2022. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1241418/press-advertising-share-by-product-category-russia/
Russian Association of Communication Agencies. (2022). Share of the press advertising budget in Russia in 2021, by product category. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1241418/press-advertising-share-by-product-category-russia/
Russian Association of Communication Agencies. "Share of The Press Advertising Budget in Russia in 2021, by Product Category." Statista, Statista Inc., 16 Mar 2022, https://www.statista.com/statistics/1241418/press-advertising-share-by-product-category-russia/
Russian Association of Communication Agencies, Share of the press advertising budget in Russia in 2021, by product category Statista, https://www.statista.com/statistics/1241418/press-advertising-share-by-product-category-russia/ (last visited February 05, 2023)
Share of the press advertising budget in Russia in 2021, by product category [Graph], Russian Association of Communication Agencies, March 16, 2022. [Online]. Available: https://www.statista.com/statistics/1241418/press-advertising-share-by-product-category-russia/