Time spent on TikTok by UK fashion & lifestyle shoppers per day 2022
During a 2022 survey carried out in the United Kingdom, more than 45 percent of fashion and lifestyle consumers in the country that use TikTok stated that they spend between one and three hours per day on that social media platform. Roughly 21 percent of responding consumers spends less than one hour daily on Instagram, whereas nearly 19 percent of respondents spends at least three up to five hours there.